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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

Bojanowski shared key learnings from pandemic pivots such as the Instacart partnership and rollout of Instagram Checkout, and gave us a glimpse of what lies ahead for the beauty retailer in an exclusive interview with Retail TouchPoints. But if they have two good experiences, they’re hooked for life, so the bar is high.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans. “We We were attracted because of their fraud offering and then we saw their checkout solution.” That’s about creating a delightful experience for shoppers.

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Europe’s Premier Invitation-only Event for Senior Customer Experience Leaders in Retail

Retail Focus

The 11 th year of the CX Retail Exchange , 11-12 July 2023, will invite senior customer experience leaders in retail to the Hilton, Syon Park, to explore the biggest challenges and solutions in the industry. 5 stars!” To secure your place at the CX Retail Exchange 2023, request an invitation or visit our site.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites. Outside of the U.S.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey. Creating a Seamless User Experience. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.