How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution
Retail TouchPoints
JULY 29, 2021
The LVMH -owned retailer did have to play a bit of catch up, though, when it came to omnichannel fulfillment , fast-tracking the roll out of services like BOPIS and launching new innovations such as virtual beauty consultations. But if they have two good experiences, they’re hooked for life, so the bar is high.
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