Retail TouchPoints

MAY 29, 2024

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. She previously served in merchandising and brand management roles at Target and Unilever. The block party will be open to the public from 11 a.m.

Merchant Services 272

Merchant Services Promotions Advertising Brand Management 272

Retail Focus

FEBRUARY 24, 2025

AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. AI-powered image recognition enables FMCG companies to create targeted promotions, dynamic pricing, and personalized product recommendations based on real-time data.

Management 130

Management Consumer Store Layout Customer Experience 130

Wiser

JANUARY 8, 2025

From Intuition to Data-Driven Decisions Imagine a field representative for an FMCG brand visiting a retail store. Traditionally, without access to real-time data, the rep relies on previous sales reports and their personal judgment to negotiate shelf spaces or promotional displays.

Customer Retention 78

Customer Retention Promotions Management Brand Management 78

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 288

Brand Management Fashion Planning Management 288

Small Biz Trends

JUNE 18, 2025

Enhanced Problem-Solving: This messaging feature allows for efficient resolution of customer concerns, promoting loyalty and retention while streamlining customer service processes. By utilizing Yelp messaging, you streamline workflows, maximize operational efficiency, and strengthen your brand management efforts.

Customer Retention 102

Customer Retention Management Brand Management Customer Experience 102

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management 52

Brand Management Management Promotions Advertising 52

Inside Retail

AUGUST 22, 2023

When Parade launched in 2019, legacy intimates brand Victoria’s Secret had just taken a major reputational hit, following years of criticism over its lack of size, race, and gender inclusivity, both in its merchandise and marketing campaigns, such as the Victoria’s Secret Fashion Show.

Apparel 246

Apparel Promotions Consumer Shipping 246

Retail TouchPoints

JULY 15, 2024

What Fender does really well is they think about their brand management and marketing through the lens of [its vendor partners],” said Jason Grunberg, CMO of Bluecore in an interview with Retail TouchPoints. In the longer term, Fender is thinking about messages promoting new product arrivals that could also build brand affinity. “We

Marketing 278

Marketing Consumer Wholesale Accessories 278

Inside Retail

SEPTEMBER 3, 2024

He advocates that rather than be a bad experience for shoppers, the way brands manage returns can turn the interaction into “a fantastic opportunity to create a profit centre”. So simple changes you can make in the return process can promote a more sustainable experience.”

Returns 264

Returns Management Accounting Brand Management 264

Inside Retail

MAY 14, 2025

Creating a multi-billion dollar luxury ecosystem Since ABG was first launched in 2010, Salter explained that a key focus on the multi-brand management company has been centered around distribution. The ABG executive noted that between the brand management group and Saks Global, there are over 250 million data files.

Planning 130

Planning Department Stores Promotions Brand Management 130

Retail TouchPoints

AUGUST 12, 2021

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Accounting 111

Accounting Brand Management Promotions Management 111

Retail Focus

FEBRUARY 9, 2023

And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Moreover, they find themselves stuck in regulatory and administrative situations.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Inside Retail

OCTOBER 2, 2024

In a filing, the company announced it would spin off its flagship retail K11 brand management to a newly established company by Cheng for HK$209 million, aiming to reduce operating costs. He has been actively involved in various cultural initiatives and has worked to promote Hong Kong’s art scene on the global stage.

Shopping 244

Shopping Brand Management Promotions Returns 244

Talking Retail

AUGUST 25, 2021

The launch will be supported by PR, advertising and social media campaigns, as well as in-store promotional activity. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p. Or just read more coverage at Talking Retail.

Advertising 105

Advertising Brand Management Promotions Management 105

Inside Retail

AUGUST 26, 2024

However, the situation Western brands are facing today is much more complex because of two critical weaknesses. “To To further accelerate performance, many of them have relied on discounts and promotions, and kept going deeper, wider and more frequently. Promo-detox is very hard to implement, but the alternative is far more painful.”

Markdowns 147

Markdowns Promotions Marketing Consumer 147

Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category.

Marketing 246

Marketing Beauty and Health Brand Management Management 246

Retail TouchPoints

JULY 10, 2024

For example, why do retailers working to enhance brand recognition rely on influencers from Instagram, TikTok and other platforms for promotion and marketing? This informed customer allows the retailer to tap into new and lucrative customer bases that may have been unreachable before.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261

Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.

Consumer 264

Consumer Marketing Accounting Brand Management 264

Small Biz Trends

JUNE 26, 2025

Incorporating classic hits alongside contemporary favorites promotes engagement and resonates with employees of all ages. Importance Of A Holiday Office Party Playlist A well-curated holiday office party playlist enhances the overall atmosphere, fostering a festive spirit that promotes connection among colleagues.

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62

Small Biz Trends

JUNE 22, 2025

Promote Resilience and Team Engagement: Utilizing affirmations fosters a supportive atmosphere that nurtures employee development and encourages a culture of accountability within your team. In addition, using affirmations promotes a culture of employee development and continuous improvement within your team.

Management 70

Management Promotions Accounting Marketing 70

Retail Focus

JULY 5, 2022

Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. To set rates, transmit and pay invoices, file taxes, and develop and monitor your budget, you must have a system in place as soon as possible.

Accounting 227

Accounting Planning Advertising Brand Management 227

Wiser

DECEMBER 18, 2023

In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

Promotions 139

Promotions Management Inventory Management Marketing 139

Retail Focus

MARCH 3, 2023

So, how do the big brands manage to do this? It’s the way retail stores promote their brand, products, and quality of services. Even though they use the same space, each new design looks fresh and enticing, which is exactly the point. It’s also a trick to make the display look more attractive and dynamic.

Visual Merchandising 130

Visual Merchandising Promotions Brand Management Management 130

Retail TouchPoints

MARCH 9, 2023

Easier said than done, especially for a brand that is still working its way back from the brink. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. You’ve got to have great product and a great experience.”

Checkout 279

Checkout Marketing Fashion Shipping 279

Small Biz Trends

JUNE 24, 2025

This broad reach enhances your customer acquisition efforts and helps improve your brand management. Manta simplifies management processes by allowing you to claim and customize your business profile. How can businesses manage their listings on Manta? Is Manta beneficial for consumers? Absolutely!

Marketing 70

Marketing Management Customer Retention Consumer 70

Wiser

DECEMBER 12, 2022

So, retailers can still sell products at a lower point than the policy states, they simply can’t promote them that way based on their agreements with the brands. Ultimately, it’s in the best interest of the retailer to adhere to the MAP policy guidelines in order to continue doing business with the brand.

Advertising 147

Advertising Retailing Pricing Promotions Shipping 147

Wiser

OCTOBER 4, 2023

The Role of Social Media in Brand Recognition Social media serves as a potent tool for enhancing brand recognition by providing a platform for brands to create and share engaging content and promoting a direct and personalized connection with the audience. User-generated content is another powerful tool for engagement.

Promotions 145

Promotions Consumer Customer Experience Marketing 145

Inside Retail

MAY 23, 2021

You might have just graduated, gotten a promotion or a pay rise. The staff can be friendly and welcoming, but it’s up to the brand managers, designers, training leaders and the fashion retail industry as a whole to evolve the system. Imagine the following. You have a special occasion coming up. All that’s left to do is find it.

Fashion 34

Fashion Department Stores Shopping Brand Management 34

Small Biz Trends

JUNE 4, 2022

But with so many tools and techniques promoted online, it can be easy to over-complicate things. If you use your blog as a money-making avenue, you probably offered sponsored content to brands. Managing these relationships manually can be lucrative, but time-consuming. Follow the Four S’s for Social Media Success.

Marketing 127

Marketing Brand Management Promotions Management 127

Wiser

AUGUST 13, 2024

Traditionally held in July, this two-day event offers brands an unparalleled opportunity to boost sales through deep discounts and strategic promotions. Brands must navigate a complex landscape of consumer behavior, competitive pressures, and dynamic pricing strategies to succeed.

Consumer 78

Consumer Advertising Promotions Shopping 78

Inside Retail

OCTOBER 7, 2024

It delivers the key functions of centralised brand management and localised personalisation, providing a versatile solution that caters to the diverse needs of both franchisors and franchisees. This dual approach enhances both the commercial impact and brand consistency of marketing campaigns, says Taguchi CEO Dean Maidment.

ATS 130

ATS Marketing Management Brand Management 130

Wiser

OCTOBER 7, 2024

Turning to Wiser for a Solution Cacolac found its answer in Wiser’s solution, which provided them with real-time data on product availability, pricing, and promotions across their Drive locations. This time-saving efficiency has allowed Cacolac to focus more on expanding their product range and enhancing promotional efforts.

Promotions 78

Promotions Location Accounting Target Market 78

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244

Wiser

FEBRUARY 18, 2025

Performance-Based Partnerships: Wisers score carding feature allows the brand to assess reseller performance objectively. Top-performing partners are rewarded with access to new product launches or exclusive promotions, creating incentives for continued excellence.

Promotions 78

Promotions Customer Experience Marketing Consumer 78

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales.

Advertising 78

Advertising Promotions Returns Consumer 78

Wiser

MARCH 28, 2024

An interesting forecast from Deloitte suggests a resurgence in advertising and promotional spending, with a strong focus on amplifying core brand values to maintain pricing power and consumer loyalty. Promotions Promotional activities can significantly influence consumer purchasing decisions.

Consumer 78

Consumer Promotions Inventory Management Advertising 78