Gen Z will rewrite the rules of Australian retail
Inside Retail
FEBRUARY 2, 2025
A notable gap is apparent, though, between values and actions, as many still shop frequently on fast-fashion platforms like Shein. Rare Beauty, launched by Selena Gomez in 2020, swiftly built traction among Gen Z by blending influencer collaborations, authentic storytelling, and platform-specific content strategies.
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