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Why Australian home goods brand Hommey is taking off in the US retail market

Inside Retail

Justin Kestelman, the founder and chief executive officer of Hommey, told Inside Retail he wanted to create a brand that millennials and Gen Z consumers would want to have in their homes. The post Why Australian home goods brand Hommey is taking off in the US retail market appeared first on Inside Retail Australia.

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Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing

Retail TouchPoints

This summer, the number of Americans forecasted to use generative AI at least once per month exceeded 100 million , and more than ever, marketers need to seek ways to implement the technology in their organizations. She supports retail brands across verticals to grow programs and optimize at an enterprise level.

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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

Theyre easy, snackable content, Olivia Plotnick, founder at Wai Social, told Inside Retail. The product might only be mentioned subtly or not at all. Micro-dramas have proven to be a powerful and innovative marketing tool in an era of bite-sized social content, said Jonathan Seto, head of commercial engagement at Mediacorp.

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From prohibition to participation: Exploring the shifting cannabis retail market

Inside Retail

Pitaliya noted, Brands and retailers have a strong opportunity to develop premium, lifestyle-driven cannabis products and loyalty strategies aimed at younger and higher-income consumers, many of whom have now integrated cannabis products into their regular routines.

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How to succed at retail marketing in 2022

Tokinomo

The retail industry is ever-changing and the demands of the customers are increasing as we speak. Actually, during the pandemic, 75% of customers mentioned that they changed the brands they bought. This shows that shoppers are no longer holding on to a brand if it doesn’t satisfy their needs and wants.

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Experts discuss Printemps’ chance of success in the US retail market

Inside Retail

Lendrum brings a wealth of experience to the role, having previously held positions at Saint Laurent, Gucci and Ralph Lauren as president for the North American market. The retail industry at large is excited to see how the French luxury retailer will play out in the North American market.

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How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel

Retail TouchPoints

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other T things (tariffs and trade deals), but a lot of retail marketers will be very unhappy if some kind of solution isnt eventually found. Its the new television.

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