Retail TouchPoints

JUNE 16, 2021

As a result, 80% of marketers say the shift toward the self-reliant buyer has created a massive increase in the importance of marketing within the organization, according to the Rising Above the Fray report by CMO Council. Marketers Can’t Afford to Miss on Content, Customers or Timing. They’re in the revenue game now.

Marketing 220

Marketing Returns Marketing Spend Accounting 220

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. It allows them to make purchases at a time and place of their convenience, such as from the comfort of their home.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Only 5% believe their marketing organisation utilises their technology “extremely well”.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. image: Retail Dive.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321

Inside Retail

FEBRUARY 29, 2024

They want to see hard evidence that marketing investments are generating tangible business outcomes. When marketing activities appear disconnected from core financial goals, friction occurs. Marketers excel at telling stories and quantifying brand impact, but connecting those to financial terms is essential.

Marketing 130

Marketing Returns Customer Experience Planning 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? At TRA, we don’t just have a finger on the pulse but a stethoscope. We look at trends, shafts, signals, and drivers as they’re happening, and even before they happen.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail Gazette

NOVEMBER 23, 2023

To perceive retail media solely as a facet of media or advertising would be a significant underestimation of the monumental change occurring in the evolving business relationships between sellers and manufacturers. Having data visibility of both what products are selling and where and what manufacturers are investing in is gold dust.

Advertising 69

Advertising Marketing Marketing Spend Accounting 69