Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Customer Retention Marketing Spend Advertising 287

Inside Retail

FEBRUARY 29, 2024

They want to see hard evidence that marketing investments are generating tangible business outcomes. When marketing activities appear disconnected from core financial goals, friction occurs. Marketers excel at telling stories and quantifying brand impact, but connecting those to financial terms is essential.

Marketing 130

Marketing Returns Customer Experience Planning 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? At TRA, we don’t just have a finger on the pulse but a stethoscope. We look at trends, shafts, signals, and drivers as they’re happening, and even before they happen.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 220

Beauty and Health Consumer Health & Wellness Department Stores 220

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 182

Beauty and Health Health & Wellness Department Stores Returns 182

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Only 5% believe their marketing organisation utilises their technology “extremely well”.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40

Retail Gazette

NOVEMBER 23, 2023

To perceive retail media solely as a facet of media or advertising would be a significant underestimation of the monumental change occurring in the evolving business relationships between sellers and manufacturers. Having data visibility of both what products are selling and where and what manufacturers are investing in is gold dust.

Advertising 67

Advertising Marketing Marketing Spend Accounting 67