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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of the leading reasons organizations were unable to achieve the level of personalization they desired for their customers. Don’t let that fate befall your retail marketing personalization goals.

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On the growth trail: Inside Arc’teryx’s ANZ expansion plans

Inside Retail

A beneficiary of the growing outdoor market, Arc’teryx has seen customer demand outstrip its supply “many times over”, according to Byron Dawson, retail manager for ANZ at Amer Sports, which owns Arc’teryx, along with other global brands, including Salomon and Wilson.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Both globally known and micro-influencers have made product unboxings, tutorials and “ask me anything” sessions a core part of their content plans. Influencers excel at creating engaging, powerful content that resonates with their audience, and leverages that audience’s trust in their curation of recommendations,” DeBroff explained.

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Actionable insights increase return on investment in retail marketing

Inside Retail

The turbulent retail patterns and panic-buying of Covid-19 have changed the way Australian brands and retailers make short- and long-term strategic decisions. Powerful retail solutions are driven by genuine data-driven insight. We are Australia and New Zealand’s leading field sales and retail marketing group.

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What does Apple’s Indian expansion plan mean for the mobile landscape?

Inside Retail

After formally filing a request for the retail store in 2016, the global tech giant wanted to open the facility in 2020 but postponed the plans due to Covid-19 disruption. Apple’s flagship stores in Mumbai and New Delhi reported record profits in May, making Apple the largest electronics retailer in India in terms of revenue.

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The Role Of AI In Retail Marketing

Retail Minded

The use of artificial intelligence in retail marketing allows to develop and improve many things. In the article below, we will consider the role of artificial intelligence in retail marketing and its impact on modern business. All these and similar technologies improve the marketing industry.

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Dymocks will add 20+ new stores in three-year plan

Inside Retail

Dymocks’ three-year plan will see the bookstore chain add another 20+ retail outlets to the network. CEO Mark Newman told Inside Franchise Business Executive there will be a mix of suburban and regional locations in the new store plan which will spread the book chain further into the north of the country.

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