Retail TouchPoints

NOVEMBER 21, 2023

If retailers are only prioritizing their marketing dollars from Black Friday through Christmas Day, they’re likely missing out on an audience that has already begun their holiday shopping. The desire to start the holiday festivities early extends into what consumers are watching at home. billion online!

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Shopping Specialty Retailers Consumer Department Stores 244

Inside Retail

APRIL 22, 2021

The e-commerce industry is growing at a rapid rate, and it’s impacting brands and retailers in numerous ways. At the same time, it can be incredibly challenging to keep up with trends that change almost daily. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail Bound

MAY 14, 2024

Product retail launches can be a great way to get exposure for your brand and generate excitement around your product. In this post, we’ll take a look at why product retail launches are so important for startups, the benefits of paying attention to them, and how to make the most of a retail launch.

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Target Market Planning Marketing Retail Marketing 52

Retail TouchPoints

JANUARY 28, 2022

All retailers want to guess less, and the more they dig into zero-party data and find clever ways to get customers to share personal details, the closer they get to a higher, more granular understanding of them. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. As digital-first shopping is here to stay, retailers must invest in connected experiences — and success hinges on frictionless operations. A unified front has to span the entire customer journey.

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Customer Experience Customer Retention Payment Services Advertising 221

VMS

JANUARY 31, 2023

Augmented reality (AR) in the retail market could be on the cusp of a massive growth spurt. A new report from Research and Markets said AR investments in retail were valued at roughly $2 billion in 2021, but that number is expected to explode to $61.3 billion by 2031.

Jewelry 79

Jewelry Apparel Advertising Retail Marketing 79

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 174

Marketing Advertising Consumer Planning 174

Mass Relators

APRIL 28, 2022

CHICAGO — IRI is partnering with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. The direct connection enables brands to better understand their marketing effectiveness and make the most out of their TikTok advertising spend.”. “We

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Advertising Marketing Retail Marketing Planning 52

Inside Retail

MAY 29, 2023

The visit to India comes at an important juncture for the company. Interestingly, Walmart’s global advertising business grew by over 30 per cent. Recent reports suggest that Walmart is beating Amazon in India’s fast-growing online retail market, which is expected to be worth $200 billion by 2026. per cent to US$26.8

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Merchant Services Payment Services Wholesale Fulfillment 130

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. In looking at Google Ads performance among a sample of enterprise U.S. Learn From: Apparel.

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Marketing Beauty and Health Sporting Goods Advertising 191

365 Retail

MAY 25, 2022

Wunderkind, the leading performance marketing engine that powers personalisation at scale for online brands and retailers, has scaled its operations in Europe with the opening of its Dutch HQ in Amsterdam. The post Wunderkind scales in Europe as it launches Dutch HQ appeared first on 365 RETAIL | Retail Technology News.

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Advertising Marketing Management Retail Marketing 118

Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 241

Marketing Consumer Advertising Social Commerce 241

Retail TouchPoints

JULY 8, 2020

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Do you know the average conversion window of each channel in your media plan? Retailers and advertisers can closely review and monitor dwell time using location data.

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Location Retail Marketing Marketing Advertising 268

Retail TouchPoints

APRIL 28, 2021

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. What does all of this mean for marketers in the weeks ahead, and even beyond?

Jewelry 154

Jewelry Fashion Marketing Apparel 154

365 Retail

OCTOBER 20, 2022

Thanks to inflation and soaring energy prices, a recent Quantum Metric study finds that many Brits are planning to slash their holiday spending by more than half – spending less than £500 this year. . Relationship marketing is about meeting customers where they are and treating them as a person, not a persona. .

Customer Retention 52

Customer Retention Retail Marketing Consumer Advertising 52

Retail Bound

APRIL 11, 2024

However, launching a retail product is not as simple as it sounds; it requires careful planning, execution, and continuous improvement. That’s why it’s essential to learn from successful retail product launches to understand the key factors that contribute to their success. Contact us today to get more information.

Fulfillment 52

Fulfillment Advertising Marketing Consumer 52

Independent Retailer

NOVEMBER 4, 2021

retail marketers claim to have lost sleep due to worrying about how the pandemic would impact their business. At the same time, over a third (35%) of U.S. As a result, social advertising budgets have increased by 45 percent with the aim of attracting online sales and stimulating growth during – and in the wake of – the pandemic.

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Advertising Retail Marketing Consumer Marketing 71

Retail Smart Guys

OCTOBER 10, 2022

The pandemic has significantly impacted the world, especially in the retail landscape. It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. As a retailer, you may be panicking about how to keep up with these constant changes.

Social Commerce 52

Social Commerce Point of Sale Checkout Advertising 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. image: Retail Dive.

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Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

JUNE 20, 2022

“Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market,” said George Chen, Managing Director of Public Policy for Greater China, Mongolia, and Central Asia at Meta.

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Target Market Marketing Advertising Shopping 130

Inside Retail

OCTOBER 11, 2023

to ‘Look at this amazing DTC brand! We recently published a peer-reviewed academic study in which we systematically reviewed the history of DTC and its impact and value in an evolving retail landscape. But first, let’s take a look at the history of DTC and why it became so popular. Everyone should do this.’

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Dead-Stock Consumer Kiosk Inventory Management 130

Independent Retailer

APRIL 5, 2022

The major thing that retailers need to be worried about is recognizing the power that millennials have and how it is a different game that requires brands to interact with them differently.”. Learn Millennials’ Purchasing Patterns.

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Marketing Advertising Consumer Shopping 74

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. This can drive efficiency and efficacy. .

Marketing 58

Marketing Consumer Point of Sale Advertising 58

365 Retail

DECEMBER 21, 2022

Notably, screens have become an integrated part of Omnichannel fulfilment, as these have the ability to track your sales as well as dialling up or toning down elements of your marketing within seconds, providing an invaluable tool for any business owner. . Henrik Hansen, Business Development Manager at Samsung.

Promotions 74

Promotions Outdoor Fulfillment Advertising 74

CJ Retail Solutions

APRIL 28, 2022

By analysing longitudinal data, business owners and managers can prove what does and doesn’t work to make informed decisions or adjustments to their retail strategy. . Retailers and fast-moving consumer goods (FMCG) brands spend huge amounts of time and money designing, planning, executing and evaluating in-store activity.

Promotions 52

Promotions Advertising Management Planning 52

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

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Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Shopper Intelligence

MAY 26, 2022

Marketing that just supports existing behaviour may have a role to maintain our sales, but is unlikely to pay back expensive activations. That’s why one way to consider your plan is as a diversion. But for a purchase journey, the first task of the shopper marketer is to understand the path to purchase the target shopper is taking now.

Marketing 52

Marketing Supermarket Returns Planning 52

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. In 2022 consumers expect to see the option at checkout rather than find delight in it.

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Retail Trends Consumer Payment Services Fulfillment 94

Cross Cap

OCTOBER 12, 2017

That’s where omni-channel marketing comes into play. Omni-channel is a two-way conversation between a company and a user where the user is having a seamless experience with the brand at all points of his journey. Do you personalize your marketing campaigns? Learn more about developing an omni-channel marketing plan.

Marketing 52

Marketing Planning Advertising Management 52

Shopper Intelligence

APRIL 30, 2021

The National Account Manager is driven by the incessant demands of the CPG firm to drive volume to keep factories operating efficiently – to “hit the plan”. The logistics folk , who wrestle to get the right product to the right place at the right time so shoppers can buy anything at all, while at the same time minimizing cost.

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Management Promotions Accounting Marketing 52

Retail Next

MARCH 10, 2020

residents have at least one social media account, it’s a simple way to engage with your target audience without them having to put in any extra effort. This can be scaled up and more aggressively strategized, with posts planned weeks or months in advance, or it can be an as-needed project run on the side. Print Advertising.

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Marketing Accounting Advertising Jewelry 64

Retail Next

OCTOBER 15, 2019

In fact, the rise of video marketing is so widespread that 77 percent of businesses planned to increase their video content creation last year. . If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience.

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Marketing Jewelry Shopping Promotions 59

Retalon

FEBRUARY 15, 2024

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. in 2022, hinting at the burgeoning reliance on these sophisticated tools. How do you analyze retail?

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Inventory Management Management Marketing Inventory Turnover 41

Retalon

SEPTEMBER 11, 2020

Demand is an economics concept that describes the willingness of consumers to purchase a specific product at a specific price. Therefore, demand forecasting is a statistical prediction of the willingness of consumers to purchase specific products, at a specific price, in a specific time frame. Demand Forecast vs. Demand Plan.

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Payment Services Promotions Accounting Fulfillment 41

Retalon

SEPTEMBER 3, 2021

Meanwhile, forward thinkers see the new landscape and pivot in time to steal market share from those too slow to adapt. The retail bubble explained). The COVID-19 pandemic was a significant driver of retail’s digital transformation. Let’s take a look at these changes in greater detail. How did we get here?

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Location Consumer Fulfillment Shopping 41

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

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Marketing Marketing Spend Consumer Planning 245