Retail TouchPoints

NOVEMBER 16, 2021

TikTok has launched a pilot for its new Creative Exchange portal , aimed at helping brands develop TikTok-specific ads that will resonate with the platform’s users. The portal expands on a host of new advertising formats that TikTok rolled out in late September 2021.

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Advertising Management Planning ATS 247

Retail TouchPoints

MARCH 7, 2024

Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market. plans to relaunch Overstock.com as a standalone site later this month. Newly appointed Beyond, Inc. Beyond paid $4.5 Now Beyond, Inc.

Planning 257

Planning Home Furnishings Jewelry Fulfillment 257

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

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Inside Retail

SEPTEMBER 13, 2023

Aussie discount retailer Silly Solly is on a growth trajectory, with plans to expand as a franchise, after shifting from a licensing model. The chain boasts ‘Nothing over $5’ in its advertising. The post Silly Solly’s plans 10 more stores as it moves to franchise model appeared first on Inside Retail Australia.

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Planning Discount Store Advertising Management 298

Retail TouchPoints

APRIL 25, 2023

Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns. “We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers.

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Planning Advertising Management Marketing 241

Retail TouchPoints

MAY 6, 2024

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content.

Advertising 237

Advertising Consumer Marketing Planning 237

Retail TouchPoints

JULY 7, 2022

A Metaverse Preparedness Action Plan. This way, when you decide to go all in, you will be able to jump at the opportunity rather than having to stop and ramp up. My recommendation is to get this plan done this year. Ask your various partners and vendors what metaverse marketing and advertising options they offer.

Planning 262

Planning Advertising Marketing Consumer 262

Retail TouchPoints

MARCH 21, 2023

Amazon is planning to eliminate 9,000 jobs over the coming weeks, mostly in its AWS, People Experience and Technology (PXT), Advertising and Twitch businesses.

Planning 267

Planning Payment Services Customer Experience Advertising 267

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. stores following a three-year pilot with Cooler Screens.

Advertising 242

Advertising ATS Grocer Planning 242

Retail Gazette

APRIL 30, 2024

Amazon said it delivered to Prime members at its fastest ever speeds during the quarter with 3 out 4 items in London delivered the same or next day in March. Profits for the online retail giant rocketed to £8.3bn ($10.4bn) in the three months to 31 March 2024, up from £2.6bn ($3.2bn) last year.

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Advertising Customer Experience Planning ATS 116

Retail TouchPoints

JUNE 27, 2023

Carrefour Group and The Publicis Groupe also launched their retail media joint venture , aimed at the European and LatAm markets, a mere six months after it was first announced with 13 retailers already on board. At the RICE session Lipsman pointed out that almost all of the $45 million in U.S.

Planning 254

Planning Advertising Marketing Customer Experience 254

Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 263

Planning Advertising Accounting Marketing 263

Retail TouchPoints

JANUARY 15, 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 309

Loss Prevention Planning Customer Experience Inventory Management 309

Talking Retail

NOVEMBER 18, 2022

A trade group of alcohol producers has criticised Scottish proposals to restrict advertising as “entirely disproportionate”. This story continues at Planned bans for alcohol advertising are overdone, says trade group. Or just read more coverage at Talking Retail.

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Advertising Planning Promotions Consumer 52

Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services. In today’s competitive landscape, delivering value extends beyond pricing.

Advertising 257

Advertising Promotions Marketing Consumer 257

Retail TouchPoints

JUNE 1, 2022

Brands can optimize their media campaigns via: Campaign Conversion Feed (CCF), an automated weekly feed of verified buying households for a specified brand or category, delivered to various digital partners to connect offline purchases to ad exposures at a tactical level to optimize based on conversions.

Advertising 236

Advertising Consumer Management Marketing 236

Retail TouchPoints

APRIL 5, 2023

Walmart plans to introduce automation at nearly two-thirds of its stores and aims to have approximately 55 % of its fulfillment center volume move through automated facilities by the end of fiscal 2026. The event was held at the retailer’s Brooksville, Fla.

Planning 222

Planning Fulfillment Returns Advertising 222

Retail TouchPoints

MARCH 29, 2024

The announcement was made at the retailer’s inaugural in-person retail media marketing summit, where Melanie Babcock , VP of Orange Apron Media and Monetization, walked supplier partners through customer insights, new retail media product offerings, measurement capabilities and best practices for the upcoming year.

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Advertising Customer Experience Planning Marketing 244

Retail TouchPoints

AUGUST 17, 2023

Amazon is extending the reach of its most popular advertising format, Sponsored Products, outside the walls of Amazon.com. Placement will be determined by factors such as relevant page context , the campaign itself and the cost-per-click parameters that sellers have already established.

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Advertising Planning Shopping ATS 229

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Advertising Promotions Marketing Target Market 98

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 287

Advertising Inventory Management Management Consumer 287

Inside Retail

NOVEMBER 25, 2021

We asked the brand how it arrived at the decision, what it has learned from its previous efforts to leave Facebook and Instagram, and how it plans to stay connected with customers going forward. IR: What are the challenges of staying connected to your community without social media, and how do you plan to address them?

Advertising 130

Advertising Accounting Beauty and Health Planning 130

Retail TouchPoints

AUGUST 12, 2021

They are moving the respondent experience from tiresome box-checking toward free-flowing natural conversations, at speed and at scale. Online surveys can, in theory, be just as effective at hearing the voice of the customer as focus groups or social listening tools. The Online Hearing Problem.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

MARCH 29, 2024

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 Leadership is not about projecting an image of perfection but about staying true to oneself and being transparent when things don’t go as planned. months – or 3.3

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ATS Department Stores Marketing Advertising 228

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ And that parlays easily into retail media.

Planning 272

Planning Advertising Marketing Returns 272

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 283

Advertising Marketing Social Commerce Consumer 283

Retail TouchPoints

MARCH 1, 2023

There are some different creative tactics that cash businesses like lotteries can incorporate into their digital marketing efforts to interact with customers and build interest to drive sales at the right moment. adults purchases a lottery ticket at least once annually — and one in eight buys one at least once a week.

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ATS Advertising Consumer Marketing 271

Small Biz Trends

DECEMBER 2, 2022

Before you jump right into business ownership, you need a plan. Since December is National Write a Business Plan Month, it’s the perfect opportunity to determine the steps and strategies needed to propel your ideas forward. How to Write a Business Plan. Business plans in different industries tend to vary in their contents.

Planning 116

Planning Advertising Wholesale Promotions 116

Retail TouchPoints

SEPTEMBER 22, 2023

Amazon’s announcement of its plans had an almost apologetic undertone. Most of the shoppable TV experiences happening today are currently activated via advertising. Prime members, with pricing in other countries to be shared at a later date. But for brands, this is almost certain to be a welcome development.

Advertising 240

Advertising Planning Consumer ATS 240

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. The aim is to offer advertisers a 360-degree view of every potential customer so they can create more streamlined targeting.

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Advertising Marketing Accounting Planning 260

Inside Retail

JUNE 30, 2022

New Zealand’s The Warehouse Group is banking on a new technology to help it generate more revenue from digital advertising, so it can reinvest in keeping prices low amidst a looming economic recession. But this has been turbocharged in recent years, thanks to the rise of online shopping and digital advertising. Rise of retail media.

Planning 130

Planning Advertising Point of Sale Supermarket 130

Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. CARU’s Guidelines, which previously covered advertisements addressed to children ages 12 and under, now will cover children ages 13 and under.

Advertising 52

Advertising Promotions Marketing Planning 52

Retail TouchPoints

APRIL 24, 2024

This marks the third time Google has pushed back the timeline on cookie deprecation, plans for which were first announced in January 2020 , when the company committed to removing tracking tech from Chrome within two years. But January 2022 has come and gone, and cookies are still a part of daily life.

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Advertising Marketing Planning Consumer 200

Talking Retail

DECEMBER 9, 2022

Health professionals have condemned the government’s decision to delay a pre-9pm ban on ‘junk food’ advertising on television and online. The government has said that instead of introducing the ban in 2023/24 it now plans to delay it until 2025. This story continues at Campaigners condemn delay in bans on ‘junk food’ advertising.

Advertising 52

Advertising Planning ATS 52

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Image resolution enhancement in Google Product Studio. “In Merchants in the U.S.

Merchant Services 291

Merchant Services Advertising Shopping Management 291

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 246

Advertising Marketing Customer Experience Management 246

Inside Retail

FEBRUARY 20, 2022

IR: Can you tell me more about the long-term plans for this campaign? We kicked off the rebrand at Christmas-time by launching the new platform and tagline, that’s Target. We went back to research from over a number of years to try and understand what was important to our customers at Target. That was the first phase.

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Planning Advertising Outdoor Marketing 130