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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. Explore emerging opportunities.

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How bonuses and incentives help customer retention 

365 Retail

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses? Enhanced client retention often leads to improved financial performance.

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Building a Customer Retention Strategy

Rangeme

Let’s break down what a retention first strategy looks like and how to build one for your business. First, let’s look at a traditional marketing funnel. Ideally, each potential customer moves from awareness down to advocacy. Advocates and loyalists drive more revenue at a lower cost than new prospects. Getting to loyalty.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

And even if you have first-party data, it’s hard to reach relevant audiences at scale. This is the power of propensity modelling – accessing precision media activation at scale across households with the highest propensity to purchase. This means that advertising spend is more likely to result in a positive ROI.

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Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail TouchPoints

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. Transforming the Advertising Mix.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

One of those creative methods could include unconventional yet fruitful partnerships such as Ulta Beauty at Target , Sephora at Kohl’s and Petco at Lowe’s. Personalized approaches foster stronger connections with customers, enhance brand relevance and increase the likelihood of conversion.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Keep visiting this hub to get the latest and greatest content related to the show!