Wiser

OCTOBER 26, 2021

You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. Most reasons for impulse buys are rooted in emotions, such as instant gratification, feeling like you’re getting a deal, and so on—but how you set up and plan your stores (physical or digital) can also contribute.

Cross Merchandising 145

Cross Merchandising Checkout Consumer Promotions 145

Wiser

SEPTEMBER 12, 2022

Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. When there are so many products shouting “Look at me!”, Visual merchandising lives at the top of this funnel. Tell a Story.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Wiser

MAY 14, 2020

Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. When there are so many products shouting “Look at me!”, Visual merchandising lives at the top of this funnel. Tell a Story.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148

Consumer ATS Merchant Services Outdoor 148

Retail Adventures

JANUARY 1, 2024

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. While you are still at the front of your store check its sight line – you want shoppers to be able to see into and through the sales floor. Check your sight line.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52

Retail Adventures

OCTOBER 22, 2020

Making the Golden Quarter work for you requires careful planning that, but even if you haven’t laid the groundwork for a big finish throughout the year, you can still reap the benefits of a solid holiday season. This year consider the following in your Golden Quarter planning: 1. Both of these retailers offer good plans.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98

Retail Adventures

AUGUST 16, 2022

Making the Golden Quarter work for you requires careful planning. You should have at least one event scheduled for each week of the Golden Quarter. These receipts are worth money: Say a customer spends $500 during this time frame she would receive $500 in play money to spend at your auction. It’s almost here.

Markdowns 52

Markdowns Advertising Planning Cross Merchandising 52