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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. online shoppers said they plan to spend the same or more than they did in years past. Taking an Agile Approach to Marketing and Advertising.

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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. Since 2018 in the U.S.,

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Five focus areas for achieving omnichannel success

Inside Retail

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Defending a winning position by optimising product content and advertising to maintain visibility.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Approximately 160 of those positions will be in the U.S.,

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

Pushback from Amazon is inevitable, as it will want to keep inventory down; however, it is imperative to plan ahead. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. Perform your advertising research now. What still needs to ship? What sold through?

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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

Let’s take a look at a few of these. Your business needs a plan to sell on Amazon — not having a plan is a very bad plan! Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. Neatness counts at Amazon. Best Practices for Selling on Amazon.

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How Your Brand Can Reward Holiday Shopping Procrastinators

Retail TouchPoints

In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves. adults revealed that, while expectations around delivery and shipping are split, concern has begun to rise. Here’s hoping your brand plans for this year’s unique challenges and capitalizes on available opportunities.

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