Retail TouchPoints

SEPTEMBER 26, 2023

Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos. Perform your advertising research now. What still needs to ship?

Advertising 264

Advertising Fulfillment Shipping Returns 264

Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. Krishna Vishnubhotla is VP of Product Strategy at Zimperium.

Shipping 274

Shipping Clienteling Returns Shopping 274

Inside Retail

JULY 11, 2023

The cultural status of Vegemite is so enduring that, in 2022, the City of Melbourne Council included the smell of the factory at 1 Vegemite Way, Fishermans Bend, in a statement of heritage significance. As the Germans began sinking ships full of British supplies to Australia, Marmite disappeared from the shelves. Walter Thompson.

Advertising 189

Advertising Shipping Supermarket Marketing 189

Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

Drop-Shipping 230

Drop-Shipping Advertising Shipping Payment Services 230

Inside Retail

MARCH 6, 2022

And last week, it was announced that she landed at number seven in Inside Retail’s Top People in E-Commerce 2022. . I think many of us miss the old days, even back in 2014, where paid advertising went a lot further than it does today,” Wright said. It’s actually all just about meeting the customer where they’re at,” said Wright.

ATS 130

ATS Shipping Advertising Fashion 130

Inside Retail

OCTOBER 29, 2023

Apart from fast shipping and the usual discounts for Black Friday and Cyber Monday, the company is betting that targeted ads, powered by artificial intelligence (AI), will draw more shoppers and advertisers to its platform. I think both of those are real advantages in our advertising area right now,” Jassy said.

Advertising 130

Advertising Shipping Promotions Marketing 130

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

Advertising 130

Advertising Checkout Shipping Consumer 130

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. The trade-off is long shipping times, another thing Wish is working hard to improve.

Merchant Services 243

Merchant Services Drop-Shipping Shipping Payment Services 243

Inside Retail

JULY 23, 2023

Cost of living pressures, supply chain issues, weak consumer confidence, interest rate hikes and reduced retail spending are all making retail a tough business to be in at the moment. Reduce advertising costs Nothing is more frustrating for a consumer than looking for a product online, to find it’s out of stock.

Drop-Shipping 130

Drop-Shipping Shipping Advertising Supermarket 130

Retail TouchPoints

DECEMBER 8, 2021

In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves. adults revealed that, while expectations around delivery and shipping are split, concern has begun to rise. But what are Panic Saturday shoppers likely to find when they show up this December 18?

Shopping 264

Shopping Shipping Finance Advertising 264

Retail TouchPoints

MARCH 29, 2023

Kohl’s Marketplace is broadening our product offering online to capture incremental sales opportunities , and Kohl’s Media Network is leveraging our digital platform and site traffic to partner with more of our key brands and capture more advertising dollars,” Kingsbury said on the call.

Sporting Goods 277

Sporting Goods Apparel Accessories Advertising 277

Retail TouchPoints

APRIL 8, 2022

“Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Bottom line: more traffic = better results for advertisers. These include: Inventory Tracking tool.

Merchant Services 279

Merchant Services Shopping Advertising Shipping 279

Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. While the manufacturers provide the product details and the products themselves, Temu handles everything else – from customs processing to international shipping. Since then, Temu’s reach has skyrocketed.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Wiser

DECEMBER 1, 2017

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . Josh Brisco, Operational Head of the Search Department at CPC Strategy.

Advertising 74

Advertising Apparel Shipping Promotions 74

Inside Retail

JANUARY 9, 2024

Major container ship operators like Maersk and Hapag-Lloyd are re-routing vessels away from the Suez Canal – the shortest route from Asia to Europe – after militant attacks on vessels in the Red Sea. But with vessels rerouted, fewer ships will be back in China in time to load cargo before the holiday.

Shipping 130

Shipping Advertising Management Fashion 130

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With every conversation, my goal is simple: to have candid and at times challenging conversations around some of the industry’s hottest topics and trends.

Advertising 263

Advertising Store Operations Merchant Services Wholesale 263

Retail TouchPoints

JULY 10, 2020

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. The key to beating Amazon is winning where you can.

ATS 200

ATS Drop-Shipping Advertising Shopping 200

Inside Retail

FEBRUARY 28, 2024

We still have the same bills to pay, and in tough macroeconomic conditions, we’re forced to look at other avenues to grow, revive or survive. Fast, affordable shipping is the real MVP Remember, you’re competing with local sellers now, not your Aussie ones. For business owners, the show must go on in 2024. Going global is hard enough.

Payment Services 147

Payment Services Shipping Returns Marketing 147

Store Growers

JULY 6, 2022

When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost! Why You Need to Set Up Shipping in Google Merchant Center.

Merchant Services 36

Merchant Services Shipping Drop-Shipping Returns 36

Retail TouchPoints

JANUARY 12, 2023

Let’s take a look at a few of these. Become an Amazon darling and you have a good shot at getting displayed in the Buy Box, but brands need to ensure resellers aren’t getting in your way by properly using Brand Registry and aggressive reseller abatement. Neatness counts at Amazon. Best Practices for Selling on Amazon.

Fulfillment 278

Fulfillment Advertising Accounting Planning 278

Retail TouchPoints

OCTOBER 11, 2021

The Michaels Marketplace will be invite-only and aimed at “high-volume sellers of components, tools or craft materials,” according to an announcement on the company’s website. The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment.

Payment Services 264

Payment Services Drop-Shipping Fulfillment Shipping 264

Inside Retail

JULY 5, 2022

Amazon’s charge into the Australian market continues at pace with revenues doubling and a massive investment in infrastructure. Your brand is responsible for advertising, promotions and shipping products to Amazon, while they control the pricing and inventory. Sell at the right moment. Market effectively to drive sales.

Fulfillment 130

Fulfillment Advertising Shipping Returns 130

Inside Retail

APRIL 16, 2024

million units shipped versus 50.1 million units shipped by Apple. While Apple managed to capture the top spot at the end of 2023, Samsung is now leading the way. According to IDC , Samsung has reasserted itself as the leading smartphone provider in the first quarter of this year with 60.1

Shipping 130

Shipping Promotions Advertising Marketing 130

Retail TouchPoints

MARCH 8, 2023

After three years of supply chain logistics and shipping delays, retailers have too much inventory sitting on shelves, and consumer demand continues to be in flux as inflation maintains a strong grip on budgets everywhere. This doesn’t mean sales should happen at a total loss for business. Offer bundles to boost order values.

Payment Services 274

Payment Services Finance Customer Experience Shipping 274

Inside Retail

DECEMBER 13, 2022

By announcing a partnership with The Walt Disney Company , and creating an easy way for customers to get access to the Disney+ video streaming service, as well as its own OnePass subscription shopping service , Wesfarmers has taken aim at Amazon Prime. The new subscription deal, which costs $14.99 appeared first on Inside Retail.

Drop-Shipping 245

Drop-Shipping Advertising Shipping Management 245

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. That’s a drop in the bucket compared to Amazon’s 1.7

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

APRIL 13, 2023

Here’s how to bring this to life: Create Brand Awareness and Product Consideration Start at awareness — testing and amplifying emotionally compelling and relevant messaging with prospecting audiences. AI can help you predict and serve the right messaging at the right time.

Marketing 317

Marketing Shipping Consumer Advertising 317

Inside Retail

JUNE 28, 2022

Take a look at Country Road’s latest Gift Flick gift story to see how it works – click here. The Gift Flick experience puts the focus on thoughtful gift selection and the relationship between the gifter and the receiver, leaving the retailer’s logistics company to deal with the task of shipping the physical items. .

Drop-Shipping 246

Drop-Shipping Shipping Advertising Consumer 246

Retail Minded

AUGUST 10, 2022

To understand dropshipping better, let’s look at it from the seller’s point of view. Therefore, to make it successful, sellers need to invest in advertising to get their stores noticed. You can get started by using the dropshipping automation software at SparkShipping to connect with suppliers in minutes. What Is Dropshipping?

Drop-Shipping 52

Drop-Shipping Shipping Fulfillment Advertising 52

Retail TouchPoints

JULY 1, 2022

During events that often resemble entertainment awards shows, celebrities and influencers pitch products at steep discounts, which are then snapped up by eager consumers. So let’s look at a few ways marketers can get around this: New fintech. That is in turn producing more confident consumers at the point of purchase.

Advertising 278

Advertising Consumer Shipping Marketing 278

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. ” It’s All About the Money, Which in Ecommerce Means Advertising.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Hunton Andrews Kurth

OCTOBER 16, 2023

The legislation takes aim at hidden fees where a seller uses an artificially low headline price to attract a customer but then imposes additional unavoidable charges later in the buying process or disclosed only in smaller print.

Advertising 105

Advertising Shipping Consumer ATS 105

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping .

Drop-Shipping 240

Drop-Shipping Shipping Outdoor Customer Retention 240

Retail TouchPoints

JULY 7, 2023

They especially don’t have the time to manage unauthorized sellers who try to resell damaged or used products, and with our new services, we’ve been able to remove those unauthorized sellers at an almost 60% success rate. But ultimately, the consumer wants convenience, free shipping through Prime and one-click checkout.

Advertising 273

Advertising Consumer Marketing Checkout 273

A1 Retail

JULY 3, 2023

Jess Morris, Head European Marketplace Manager at B-Stock , comments on how the retail industry can overcome the challenges of modern-day deliveries and returns to keep customers happy and retailers from losing out. They expect fast shipping, flexible delivery options, and hassle-free returns.

Returns 98

Returns Shipping Fulfillment Advertising 98

Retail TouchPoints

AUGUST 1, 2022

Available to retailers that also sell on the Amazon Marketplace, the expanded seller offering will see Amazon associates pick up and deliver online orders from retailers’ stores to Prime members who select the option at checkout. It’s like DoorDash for retail, with the Amazon logo on top. “We

Merchant Services 277

Merchant Services Fulfillment Checkout Location 277

Retail TouchPoints

DECEMBER 21, 2023

Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

Checkout 277

Checkout Payment Services Kiosk Advertising 277