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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. online shoppers said they plan to spend the same or more than they did in years past. Taking an Agile Approach to Marketing and Advertising.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” The trade-off is long shipping times, another thing Wish is working hard to improve. Reducing shopping and shipping friction.

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

Pushback from Amazon is inevitable, as it will want to keep inventory down; however, it is imperative to plan ahead. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. Perform your advertising research now. What still needs to ship? What sold through?

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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

Your business needs a plan to sell on Amazon — not having a plan is a very bad plan! Formulate your strategy after researching which platform options you want to leverage, what your competitors are doing on the channel, determine your optimal price point and how you plan to fulfill orders. Amazon is all about visibility.

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How Your Brand Can Reward Holiday Shopping Procrastinators

Retail TouchPoints

In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves. adults revealed that, while expectations around delivery and shipping are split, concern has begun to rise. Here’s hoping your brand plans for this year’s unique challenges and capitalizes on available opportunities.

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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

Kohl’s Marketplace is broadening our product offering online to capture incremental sales opportunities , and Kohl’s Media Network is leveraging our digital platform and site traffic to partner with more of our key brands and capture more advertising dollars,” Kingsbury said on the call.

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The seven golden rules for international e-commerce expansion

Inside Retail

Building a detailed plan will help minimise risk and focus you on those areas that will make the biggest impact for your business. Wait for some organic traction – don’t rush it Rushing into global markets without a solid plan? If you want to compete, you’ll need speedy, reliable, economical shipping options.