Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 309

Customer Experience Social Commerce Advertising Shopping 309

Retail TouchPoints

SEPTEMBER 14, 2022

14, for an inside look at one brand that has found the secret to livestream success.]. “If Billed as the next big thing in digital commerce — based largely on the format’s huge success on social platforms in China — both TikTok and Facebook have made headlines in recent months with reports of scalebacks in their live shopping plans stateside.

Social Commerce 256

Social Commerce Shopping Advertising Consumer 256

Retail TouchPoints

JUNE 17, 2022

Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “The Healey, who started his career at General Motors.

Merchant Services 283

Merchant Services Social Commerce Advertising Payment Services 283

Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? The news that no spectators, not even locals, will be allowed at this year’s Olympics, not only means the loss of upwards of $1.2 How will Splintered Viewership Impact Advertising Efforts? Bryan Wassel, News Editor.

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Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. At the same time, Pinterest CEO Bill Ready has brought in fellow Google veteran Martha Welsh as Head of Strategy.

Social Commerce 189

Social Commerce Payment Services Marketing Shopping 189

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 What should advertisers be aware of when investing in this format? billion in 2022.

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Advertising Social Commerce Consumer Fulfillment 229

Retail TouchPoints

DECEMBER 7, 2021

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. The one thing that’s not changing is that DTCs will need to be able to look at CPA ratio against lifetime value,” Hamilton explained.

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Social Commerce Consumer Marketing Advertising 206

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge.

Social Commerce 207

Social Commerce Loss Prevention Customer Experience Customer Retention 207

Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. Concerns are rising that Temu and its suppliers may be operating at a loss. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

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Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. Showcase and Quiz ads also are available in New Zealand, Switzerland, Denmark, Sweden and Finland, with plans to expand to other countries later in 2023.

Merchant Services 244

Merchant Services Advertising Management Shopping 244

Retail TouchPoints

MAY 12, 2022

This generation of “Super Creatives” are more likely to engage in social commerce than older generations. In 2021, the global metaverse market was estimated at $38.85 Joining the metaverse may seem overwhelming at first — but by taking small steps, you can gradually work your way up to a full-fledged offering.

Marketing 323

Marketing Advertising Social Commerce Planning 323

Rangeme

SEPTEMBER 28, 2021

Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. 1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. January 2021.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

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Fulfillment Social Commerce Customer Retention Consumer 246

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. This includes highlighting deals on airfare and providing tips to plan key destinations during popular breaks from school.

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Advertising Accounting Marketing Promotions 275

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

Merchant Services 246

Merchant Services Finance Advertising Marketing 246

Retail TouchPoints

APRIL 4, 2023

Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I I really believe in social [media], but I think there’s a Pandora’s box that was opened,” Ready said during a keynote at Shoptalk in Las Vegas. “I

Advertising 280

Advertising Consumer Marketing Shopping 280

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Marketing 266

Marketing Advertising Consumer Marketing Spend 266

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.

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Social Commerce Accounting Marketing Planning 252

Retail TouchPoints

FEBRUARY 17, 2023

And then how do I build a media plan that’s well thought out and strategic that follows where our customer is spending their time online?’” Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer.

Marketing 280

Marketing Wholesale Advertising Consumer 280

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 223

Marketing Advertising Customer Experience Planning 223

Retail TouchPoints

OCTOBER 12, 2023

Launched this past March , ARES was intended to take Snap’s prowess with augmented reality, developed over years for its Snapchat social media platform, and share that tech with the world through white-label enterprise-level solutions for virtual product fitting and try-on.

Advertising 226

Advertising Planning Social Commerce ATS 226

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). For example, social commerce is a “big thing” in China, Ahluwalia noted.

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Social Commerce Returns Consumer Marketing 271

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. We know our customers are on TikTok and they love it.

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Advertising Accessories Marketing Fashion 251

Retail TouchPoints

JULY 30, 2020

The final shopping lists that are created and shared by teachers will present “information that could reflect schools’ reopening plans and affect how much consumers actually spend,” the NRF reported in a press release. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained.

Merchant Services 250

Merchant Services Advertising Apparel Planning 250

Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. In an industry that’s already heavily saturated, hundreds of emerging digital channels have made it increasingly difficult to stand out, writes Simon Kelly, solutions manager, Apac at ChannelAdvisor. Market at the right time.

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Social Commerce Fulfillment Wholesale Consumer 130

Retail TouchPoints

OCTOBER 14, 2022

Notably, and unlike last year, the event isn’t being streamed — the company instead is opting to focus on connecting with its business partners IRL at an intimate gathering in New York City. TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue. UK, Canada and Australia.);

Advertising 279

Advertising Fulfillment Returns Shopping 279

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. By the end of 2024, there will be more than two billion people worldwide classified as Generation Alpha, and they’re already acquiring more spending power: nearly 90% of U.S.

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Consumer Customer Experience Apparel Advertising 265

Retail TouchPoints

APRIL 8, 2024

To make a splash on a platform like TikTok that caters to this kind of consumer behavior, you must become adept at creating content that quickly showcases why your product deserves to go viral. However, by carefully planning one’s approach to TikTok, business owners can avoid some common missteps.

Checkout 230

Checkout Marketing Advertising Point of Sale 230

Retail TouchPoints

JULY 23, 2021

While consumers have the option to refresh their wardrobes online, conditions like increased unemployment and lower incomes shifted consumers from impulse buying to planned purchases. It means understanding how and where to advertise. Create cost-effective advertising campaigns with Google Ads.

Fashion 263

Fashion Advertising Shopping Consumer 263

Inside Retail

FEBRUARY 20, 2023

Just look at ChatGPT. This complexity has led me to a part-time position at a martech consultancy called The Lumery as their director of knowledge enablement. Amazon’s definition covers the advertising function, but not the other pieces. As an example, let’s look at a customer who just bought something on your website.

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Customer Experience Marketing Advertising Social Commerce 130

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion. A brand’s presence on social platforms is key.

Payment Services 220

Payment Services Social Commerce Consumer Advertising 220

Retail Smart Guys

OCTOBER 10, 2022

It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. That said, these POS companies do not do any forecasting, but Retail Smart Guys will give you the industry’s best forecasting tools, helping you to plan your purchases and get faster turns! ??

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Social Commerce Point of Sale Checkout Advertising 52

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

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Beauty and Health Accounting Social Commerce Advertising 154

Small Biz Trends

JULY 8, 2021

If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The above small retail statistics indicate that small retailers are not at all small when it comes to contributing to the US economy. 62% of businesses believe that social commerce has helped them improve customer communication.

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Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. reads the company announcement.

Merchant Services 243

Merchant Services Payment Services Shopping Checkout 243

Retail TouchPoints

JANUARY 15, 2021

A closer look at these metrics allows you to revisit your business strategy, sharpen the systems you have in place and increase sales. But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Evaluating 2020 Metrics and Planning for 2021.

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Payment Services Promotions Shipping Planning 149

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. They feel like when they see an advertisement from a brand it doesn’t even feel like an ad.

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Marketing Consumer Advertising Social Commerce 241