Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Inside Retail

APRIL 22, 2021

And those numbers increase significantly with subsequent generations: An estimated 79% of Millennials and Gen Z consumers plan to regularly shop online for the foreseeable future. . As these and other recent trends continue to shape the future of online retail, it’s imperative for brands and retailers to have the right processes in place.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

NOVEMBER 21, 2023

Last year 70% of holiday shoppers planned to shop the week after Christmas to take advantage of holiday sales or spend gift cards before they were forgotten, according to the NRF.

Shopping 258

Shopping Specialty Retailers Consumer Department Stores 258

VMS

JANUARY 31, 2023

Augmented reality (AR) in the retail market could be on the cusp of a massive growth spurt. A new report from Research and Markets said AR investments in retail were valued at roughly $2 billion in 2021, but that number is expected to explode to $61.3 billion by 2031.

Jewelry 79

Jewelry Apparel Advertising Retail Marketing 79

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Mass Relators

APRIL 28, 2022

CHICAGO — IRI is partnering with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. The direct connection enables brands to better understand their marketing effectiveness and make the most out of their TikTok advertising spend.”. “We

Advertising 52

Advertising Marketing Retail Marketing Planning 52

Retail TouchPoints

JANUARY 28, 2022

Think of it this way: first-party data may reveal someone’s favorite style of jeans or even their favorite brand, but zero-party data, when done effectively, will tell a marketer when someone is planning a night out on the town next week.

Kiosk 262

Kiosk Outdoor Checkout Marketing 262

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 175

Marketing Advertising Consumer Planning 175

Inside Retail

MAY 29, 2023

Interestingly, Walmart’s global advertising business grew by over 30 per cent. Recent reports suggest that Walmart is beating Amazon in India’s fast-growing online retail market, which is expected to be worth $200 billion by 2026. Its first-quarter results , released in mid-May, showed a 7.6 per cent to US$26.8

Merchant Services 130

Merchant Services Payment Services Wholesale Fulfillment 130

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Back-to-school shopping trends will take shape as states decide when and how to reopen schools.

Marketing 204

Marketing Beauty and Health Sporting Goods Advertising 204

365 Retail

MAY 25, 2022

With more than 800 employees worldwide and a global turnover of over $100million, Wunderkind’s presence in the Netherlands, where it will expand headcount by 150% in the next 12 months, is the next step in its Europe expansion plans. Already established in the U.S.

Advertising 120

Advertising Marketing Management Retail Marketing 120

Retail TouchPoints

JULY 8, 2020

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Do you know the average conversion window of each channel in your media plan? Retailers and advertisers can closely review and monitor dwell time using location data.

Location 275

Location Retail Marketing Marketing Advertising 275

Retail Bound

APRIL 11, 2024

However, launching a retail product is not as simple as it sounds; it requires careful planning, execution, and continuous improvement. That’s why it’s essential to learn from successful retail product launches to understand the key factors that contribute to their success. Contact us today to get more information.

Fulfillment 52

Fulfillment Advertising Marketing Consumer 52

Retail Smart Guys

OCTOBER 10, 2022

The pandemic has significantly impacted the world, especially in the retail landscape. It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. As a retailer, you may be panicking about how to keep up with these constant changes.

Social Commerce 52

Social Commerce Point of Sale Checkout Advertising 52

365 Retail

OCTOBER 20, 2022

Thanks to inflation and soaring energy prices, a recent Quantum Metric study finds that many Brits are planning to slash their holiday spending by more than half – spending less than £500 this year. . Relationship marketing is about meeting customers where they are and treating them as a person, not a persona. .

Customer Retention 52

Customer Retention Retail Marketing Consumer Advertising 52

Retail TouchPoints

APRIL 28, 2021

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. What does all of this mean for marketers in the weeks ahead, and even beyond?

Jewelry 156

Jewelry Fashion Marketing Apparel 156

Independent Retailer

NOVEMBER 4, 2021

retail marketers claim to have lost sleep due to worrying about how the pandemic would impact their business. retail marketers are investing in improved personalization to better prepare themselves for the future of ecommerce, with omnichannel strategies partially shaped by the evolving behaviors and interests of individual consumers.

Advertising 71

Advertising Retail Marketing Consumer Marketing 71

Retail TouchPoints

MAY 3, 2022

Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this. We went to market saying ‘TikToks, not ads,’ and we’re doing that and it’s working. A positive message also can focus on inspiration, according to Sevilla.

Marketing 256

Marketing Consumer Advertising Social Commerce 256

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. image: Retail Dive. image: NRF.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Independent Retailer

APRIL 5, 2022

The major thing that retailers need to be worried about is recognizing the power that millennials have and how it is a different game that requires brands to interact with them differently.”. Learn Millennials’ Purchasing Patterns.

Marketing 74

Marketing Advertising Consumer Shopping 74

Rangeme

SEPTEMBER 30, 2022

Netflix’s plans to launch a low-cost subscription service featuring advertising is a classic example. By offering a cheaper deal, and consumers accepting the compromise of having to view advertisements, it has found a way to navigate this conflict.

Consumer 52

Consumer Advertising Department Stores Finance 52

Inside Retail

JUNE 20, 2022

Fairfull believes the biggest implication for the APAC marketplace is that retailers risk being left behind. “I I don’t see these new initiatives by Meta HK changing the Australian retail market anytime soon. Australian retail is generally years behind innovative and experiential retailers in Asia,” she said. “It

Target Market 130

Target Market Marketing Advertising Shopping 130

365 Retail

DECEMBER 21, 2022

While sales are always front of mind, festive retail spaces are more than just a shop-front advertisement. If there’s one thing retail owners can be sure of, it’s that the future of retail marketing is firmly grounded in AV. .

Promotions 76

Promotions Outdoor Fulfillment Advertising 76

CJ Retail Solutions

APRIL 28, 2022

By analysing longitudinal data, business owners and managers can prove what does and doesn’t work to make informed decisions or adjustments to their retail strategy. . Retailers and fast-moving consumer goods (FMCG) brands spend huge amounts of time and money designing, planning, executing and evaluating in-store activity.

Promotions 52

Promotions Advertising Management Planning 52

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Marketers have to look at all the different signals they’re receiving from consumers, even the more subtle ones, as the third-party cookie crumbles,” Chris says.

Marketing 59

Marketing Consumer Point of Sale Advertising 59

Inside Retail

OCTOBER 11, 2023

In fact, DTC arose in the 1990s after the commercialization of the internet, when the FDA allowed US pharmaceutical companies to advertise prescription drugs and other legalized pharmaceutical products directly to consumers. But could it still be a beneficial way for some smaller brands to launch into a market?

Dead-Stock 130

Dead-Stock Consumer Kiosk Inventory Management 130

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Shopper Intelligence

MAY 26, 2022

Marketing that just supports existing behaviour may have a role to maintain our sales, but is unlikely to pay back expensive activations. That’s why one way to consider your plan is as a diversion. But for a purchase journey, the first task of the shopper marketer is to understand the path to purchase the target shopper is taking now.

Marketing 52

Marketing Supermarket Returns Planning 52

Cross Cap

OCTOBER 12, 2017

Do you personalize your marketing campaigns? Learn more about developing an omni-channel marketing plan. We reached out to the experts in the retail, pharmaceutical, and eCommerce industries and asked them one question: what does omni-channel mean in your industry? How full or fragmented is your customer database?

Marketing 52

Marketing Planning Advertising Management 52

Shopper Intelligence

APRIL 30, 2021

The National Account Manager is driven by the incessant demands of the CPG firm to drive volume to keep factories operating efficiently – to “hit the plan”. Rather, I refer mainly to the clash between FMCG brand marketing and sales. But someone has to shift the dialogue from the tactical to the strategic. The Category Manager.

Management 52

Management Promotions Accounting Marketing 52

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. As a starting point for developing the virtual reality experience, retailers should install try-on technology.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Retail Next

MARCH 10, 2020

This can be scaled up and more aggressively strategized, with posts planned weeks or months in advance, or it can be an as-needed project run on the side. Here’s a brief overview of major social media platforms, including their major demographics and what retail niches they work best for. Print Advertising.

Marketing 64

Marketing Accounting Advertising Jewelry 64

Retail Next

OCTOBER 15, 2019

In fact, the rise of video marketing is so widespread that 77 percent of businesses planned to increase their video content creation last year. . If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retalon

SEPTEMBER 11, 2020

But to make sure you’re focused on the right question, we need to clear up to major misconceptions with demand forecasting: Sales forecasting vs. demand forecasting Forecast vs. plan. Demand Forecast vs. Demand Plan. People often use demand planning and demand forecasting interchangeably. Sales Forecast vs. Demand Forecast.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Retalon

FEBRUARY 15, 2024

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. Step 6: Enhance Sales Forecasting Accurate sales forecasting is quintessential for strategic retail planning.

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41

Retalon

SEPTEMBER 3, 2021

Meanwhile, forward thinkers see the new landscape and pivot in time to steal market share from those too slow to adapt. The retail bubble explained). With all the information in one place, retailers gain visibility into the performance of vendors, stores, employees and products. How did we get here?

Location 41

Location Consumer Fulfillment Shopping 41