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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Can you determine what data I need compared to what I already have?

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. billion in retail sales. We are leveraging our consumers and our collective $16.5

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Behind the rise of ultra-prestige products in Asia’s travel retail market

Inside Retail

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We In this context, the role of the travel retail exclusive is more important than ever,” she added.

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Digitized In-Store Shopping Experiences are the Future of Retail Marketing

Retail TouchPoints

retail sales surged 9.8% , thanks to a third stimulus check and the gradual relaunch of in-store shopping. As more and more people get vaccinated, they will return to brick-and-mortar stores in even greater numbers, and that means retailers need to start preparing for an influx of foot traffic. In March 2021, U.S.

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Channelling success in a competitive retail market

365 Retail

Opti-channel marketing shows a brand or retailer how a shopper responds to specific media channels so it is able to improve its focus on ad spending across those that deliver the best return on investment (ROI). Overall, this approach is less effective at efficiently driving purchase. www.catalinamarketing.co.uk .

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Top Retail Marketing Tools to Boost Your Business

Rain Pros

Importance of Marketing Tools in Retail Chances are your retail business provides the same or similar products as other businesses in your local area and on the internet. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.