To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches
Retail TouchPoints
JULY 24, 2023
Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. Finally, these customer preferences will change over time.
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