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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. Finally, these customer preferences will change over time.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. “This scale enables regional grocers to compete with retail giants like Walmart and Amazon for margin-rich retail media revenues.”

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Digitized In-Store Shopping Experiences are the Future of Retail Marketing

Retail TouchPoints

retail sales surged 9.8% , thanks to a third stimulus check and the gradual relaunch of in-store shopping. As more and more people get vaccinated, they will return to brick-and-mortar stores in even greater numbers, and that means retailers need to start preparing for an influx of foot traffic. In March 2021, U.S.

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Channelling success in a competitive retail market

365 Retail

Opti-channel marketing shows a brand or retailer how a shopper responds to specific media channels so it is able to improve its focus on ad spending across those that deliver the best return on investment (ROI). With opti-channel, marketers can narrow the focus but widen their advertising impact.

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Top Retail Marketing Tools to Boost Your Business

Rain Pros

Importance of Marketing Tools in Retail Chances are your retail business provides the same or similar products as other businesses in your local area and on the internet. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

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Top Retail Marketing Tools to Boost Your Business  

Rain Pros

Importance of Marketing Tools in Retail Chances are your retail business provides the same or similar products as other businesses in your local area and on the internet. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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