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Offline Campaign Analytics for better targeting and engagement

Shopper Motion

Return on investment (ROI). By using a Retail Analytics platform, retailers can measure the performance of their offline campaigns. With Shoppermotion , retailers can track in-store traffic , measure the effectiveness of marketing campaigns, and optimize their store layouts and merchandising to improve sales. .

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Data-Driven Dominance: Retail Analytics Insights for 2024 Success

Retalon

Retail analytics comprises several types, including descriptive, diagnostic, predictive, and prescriptive analytics, each playing a distinct role in addressing various retail challenges. The importance of retail analytics insights in today’s competitive retail market cannot be overstated.

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How to Use Wi-Fi Marketing to Engage Shoppers

Retail Next

Today’s most active shoppers want to be loyal , which is an excellent situation for retail brands. Stitch Labs has found that returning customers account for almost a quarter of retailers’ revenue despite making up less than 12 percent of the total customer base. In return, you get valuable customer data.