Wiser

OCTOBER 26, 2021

You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. Amazon is fantastic at this, including a “buy it with” section on most pages that include similar items, captive products, and more, all bundled with an easy add-to-cart button. 2: Cross-merchandising.

Cross Merchandising 145

Cross Merchandising Checkout Consumer Promotions 145

Independent Retailer

DECEMBER 6, 2022

Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Acrylic Slatwall Trays.

Cross Merchandising 81

Cross Merchandising Visual Merchandising Accessories Jewelry 81

Retail Adventures

OCTOBER 24, 2023

The Target Syndrome Think about the last time you shopped at a Target store. Chances are, even if you went in to buy a bottle of glass cleaner you spent at least $50 on things you hadn’t planned on purchasing. When you look hard at a Target store you see a largely neutral box that allows the merchandise to pop.

Cross Merchandising 52

Cross Merchandising Store Layout Shopping Specialty Retailers 52

Retail Adventures

FEBRUARY 14, 2023

There’s a lot happening at retail right now. Amazon stores, including Amazon Go, Whole Foods Market, and Amazon Fresh currently employ Amazon One , a “fast, convenient, contactless way to use your palm to pay at a store, present a loyalty card, enter a venue, or badge into work” to move shoppers quickly through checkout lines.

Boutique 52

Boutique Cross Merchandising Visual Merchandising Grocer 52

Retail Adventures

JANUARY 1, 2024

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. While you are still at the front of your store check its sight line – you want shoppers to be able to see into and through the sales floor. Check your sight line.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52

Retail Adventures

AUGUST 25, 2021

Social distancing, masks, a limited number of people in your store, plexiglass shields at the cashwrap, cleaning the sales floor as necessary, and hand sanitizers will be with us for a while. Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows.

Returns 83

Returns Cross Merchandising Promotions Marketing 83