Wiser

OCTOBER 26, 2021

You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. You can also be very clear in your advertising the dollars saved thanks to your deals. Another option is to use paid advertising, such as Google Ads or Facebook Ads, to remarket to them. 2: Cross-merchandising.

Cross Merchandising 145

Cross Merchandising Checkout Consumer Promotions 145

Retail Adventures

JANUARY 1, 2024

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. While you are still at the front of your store check its sight line – you want shoppers to be able to see into and through the sales floor. Check your sight line.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52

Retail Adventures

AUGUST 25, 2021

Social distancing, masks, a limited number of people in your store, plexiglass shields at the cashwrap, cleaning the sales floor as necessary, and hand sanitizers will be with us for a while. Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows.

Returns 83

Returns Cross Merchandising Promotions Marketing 83