Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148

Consumer ATS Merchant Services Outdoor 148

Independent Retailer

DECEMBER 6, 2022

Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Acrylic Slatwall Trays.

Cross Merchandising 81

Cross Merchandising Visual Merchandising Accessories Jewelry 81

Retail Adventures

DECEMBER 1, 2020

Begin at the front door You want your sales floor to scream Christmas when shoppers enter and the perfect place to set the tone is on your Speed Bumps; the displays that stop shoppers and give them a taste of what they can expect to find merchandise-wise as they shop your store. Want to increase gift card sales?

Markdowns 98

Markdowns Cross Merchandising Promotions Shopping 98

Retail Adventures

MAY 18, 2020

You can have the best product at the best prices but it’s never going to sell itself. It’s easy to forgo that basics when you are busy sanitizing the cash wrap 400 times a day, but merchandising isn’t something you can let slide. Each morning gather your team and discuss what’s important that particular day.

Cross Merchandising 92

Cross Merchandising Shopping Marketing ATS 92

Retail Adventures

OCTOBER 24, 2023

The Target Syndrome Think about the last time you shopped at a Target store. Chances are, even if you went in to buy a bottle of glass cleaner you spent at least $50 on things you hadn’t planned on purchasing. When you look hard at a Target store you see a largely neutral box that allows the merchandise to pop.

Cross Merchandising 52

Cross Merchandising Store Layout Shopping Specialty Retailers 52

Wiser

FEBRUARY 3, 2022

Over time, you can optimize to make sure you have the right SKUs in the right place at the right time to maximize sales. Managing Physical Share with a focus to grow your share of items within the category at a specific retailer and location can quickly promote your dollar share.

Promotions 78

Promotions Cross Merchandising Management Location 78

Rangeme

OCTOBER 23, 2023

At times you might feel that throwing in a red bow or adding a festive slogan to your product can be enough to make it seasonally relevant. Instead, talk about how it increases the basket average of the store when cross-merchandised next to the cocktail snacks.

Accounting 52

Accounting Wholesale Cross Merchandising Promotions 52

Retail Adventures

NOVEMBER 22, 2023

Upcoming events include the popular Algonquin Wine Walk where participants pay $50 each to sample wines at 19 different stops. It’s a ticketed event where shoppers pay $15 to get a first look at holiday merchandise (at full price). That doesn’t happen at Fern Hill Market because Taylor sources locally as much as she can.

Marketing 52

Marketing Shopping Boutique Apparel 52

Wiser

MAY 14, 2020

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Tell a Story.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Wiser

SEPTEMBER 12, 2022

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, Visual merchandising lives at the top of this funnel. Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Wiser

JUNE 30, 2020

In this article, we’ll look at what assortment planning is and how you can do it effectively. You should always be doing the next cycle of planning with historical data at your disposal. Looking at past years’ and seasons’ assortments and their performances will help you set realistic targets for the coming season.

Planning 78

Planning Visual Merchandising Cross Merchandising Store Layout 78

Retail Adventures

FEBRUARY 14, 2023

There’s a lot happening at retail right now. Amazon stores, including Amazon Go, Whole Foods Market, and Amazon Fresh currently employ Amazon One , a “fast, convenient, contactless way to use your palm to pay at a store, present a loyalty card, enter a venue, or badge into work” to move shoppers quickly through checkout lines.

Boutique 52

Boutique Cross Merchandising Visual Merchandising Grocer 52

Retail Adventures

JANUARY 1, 2024

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. While you are still at the front of your store check its sight line – you want shoppers to be able to see into and through the sales floor. Check your sight line.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52

Retail Bound

DECEMBER 3, 2020

I see on Linkedin you had 14+ years of merchandising experience at Target before joining Parallel Retail Group. What did you enjoy most working at Target? The pinnacle of being outside of my comfort zone, was performing an Indian dance in front 2500 at Target India’s Annual Day. I had to remain focused on my moves!

Merchant Services 52

Merchant Services Cross Merchandising Management Marketing 52

Retail Adventures

MARCH 21, 2022

Leon & Lulu, and the adjacent Three Cats at Leon & Lulu , is owned by the husband-and-wife team, Mary Liz Curtin and Stephen Scannell. While Leon and Lulu are no longer with us, visitors to the store just might meet Spot and Bertie, the two pups who "work" at the store. Mary Liz at her store with Spot (left) and Bertie.

Apparel 52

Apparel Cross Merchandising Accessories Location 52

Retail Adventures

AUGUST 25, 2021

Social distancing, masks, a limited number of people in your store, plexiglass shields at the cashwrap, cleaning the sales floor as necessary, and hand sanitizers will be with us for a while. Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows.

Returns 83

Returns Cross Merchandising Promotions Marketing 83

SGN Magazine

MARCH 29, 2021

At Candle Delirium in West Hollywood, Calif., Decorative floral arrangements and textured displays that are seasonal or themed are used to capture shoppers’ attention at the store. Plush and candles make a unique display at Knorr Candles. Candles are sometimes grouped by manufacturing lines at the store.

Cross Merchandising 52

Cross Merchandising Shopping Management ATS 52

Retail Adventures

JANUARY 25, 2023

Grocers don’t let this happen, that’s why milk is always at the back of the store. That’s no way to shop, displays should encourage customers to touch the merchandise. Set your displays so customers interact with the items, and employ cross-merchandising so they pick up product hadn’t originally intended to buy.

Grocer 52

Grocer Cross Merchandising Customer Experience Shopping 52

Retail Adventures

JANUARY 27, 2022

Theme: Choose a theme for each month of the year (note: some months may have more than one theme – but not together, one at a time.) Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.

Visual Merchandising 52

Visual Merchandising Cross Merchandising Planning Promotions 52

Retail Adventures

OCTOBER 22, 2020

Walmart has announced it is offering Black Friday sales beginning online at Walmart.com on Wednesday, November 4. The stores will open at 7:00 AM on Black Friday, the general opening time for the majority of its stores. Use props to create a holiday theme, changing your windows at least once a month during the busy holidays.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98

Retail Adventures

AUGUST 16, 2022

You should have at least one event scheduled for each week of the Golden Quarter. Host our Cash Register receipt Auction by encouraging shoppers to save their receipts throughout the holidays because on Tuesday, December 6 th they will be able to redeem them for merchandise at your auction. Host it in-store or via Zoom.

Markdowns 52

Markdowns Advertising Planning Cross Merchandising 52