Retail Adventures

OCTOBER 24, 2023

The Target Syndrome Think about the last time you shopped at a Target store. Chances are, even if you went in to buy a bottle of glass cleaner you spent at least $50 on things you hadn’t planned on purchasing. When you look hard at a Target store you see a largely neutral box that allows the merchandise to pop.

Cross Merchandising 52

Cross Merchandising Store Layout Shopping Specialty Retailers 52

Retail Adventures

NOVEMBER 22, 2023

Upcoming events include the popular Algonquin Wine Walk where participants pay $50 each to sample wines at 19 different stops. She also participates in an annual Vintage Shop Hop, a self-guided road trip to vintage shops, antique stores and boutiques, all located within driving distance of her store.

Marketing 52

Marketing Shopping Boutique Apparel 52

Wiser

SEPTEMBER 12, 2022

When there are so many products shouting “Look at me!”, It’s simpler for them to keep their heads down and quickly locate the product they came in for. The purpose of visual merchandising is to draw in and engage customers, so that they might make purchases. Visual merchandising lives at the top of this funnel.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Wiser

MAY 14, 2020

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Tell a Story.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Retail Adventures

FEBRUARY 14, 2023

There’s a lot happening at retail right now. Amazon stores, including Amazon Go, Whole Foods Market, and Amazon Fresh currently employ Amazon One , a “fast, convenient, contactless way to use your palm to pay at a store, present a loyalty card, enter a venue, or badge into work” to move shoppers quickly through checkout lines.

Boutique 52

Boutique Cross Merchandising Visual Merchandising Grocer 52

Retail Adventures

MARCH 21, 2022

The word “eclectic” has been used to describe all sorts of things but perhaps its best use is to describe Leon & Lulu , Mary Liz Curtin’s wonderfully kinetic store located in Clawson, Michigan. Leon & Lulu, and the adjacent Three Cats at Leon & Lulu , is owned by the husband-and-wife team, Mary Liz Curtin and Stephen Scannell.

Apparel 52

Apparel Cross Merchandising Accessories Location 52

Retail Adventures

JANUARY 1, 2024

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. This is especially important if your store is located in an area where people tend to walk, and areas populated with restaurants and bars. Check your sight line.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52

Retail Adventures

AUGUST 25, 2021

Social distancing, masks, a limited number of people in your store, plexiglass shields at the cashwrap, cleaning the sales floor as necessary, and hand sanitizers will be with us for a while. Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows.

Returns 83

Returns Cross Merchandising Promotions Marketing 83

Retail Adventures

JANUARY 25, 2023

Grocers don’t let this happen, that’s why milk is always at the back of the store. That’s no way to shop, displays should encourage customers to touch the merchandise. Set your displays so customers interact with the items, and employ cross-merchandising so they pick up product hadn’t originally intended to buy.

Grocer 52

Grocer Cross Merchandising Customer Experience Shopping 52

Retail Adventures

JANUARY 27, 2022

Theme: Choose a theme for each month of the year (note: some months may have more than one theme – but not together, one at a time.) Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.

Visual Merchandising 52

Visual Merchandising Cross Merchandising Planning Promotions 52

Retail Adventures

OCTOBER 22, 2020

Walmart has announced it is offering Black Friday sales beginning online at Walmart.com on Wednesday, November 4. The stores will open at 7:00 AM on Black Friday, the general opening time for the majority of its stores. Use props to create a holiday theme, changing your windows at least once a month during the busy holidays.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98

Retail Adventures

AUGUST 16, 2022

You should have at least one event scheduled for each week of the Golden Quarter. Host our Cash Register receipt Auction by encouraging shoppers to save their receipts throughout the holidays because on Tuesday, December 6 th they will be able to redeem them for merchandise at your auction. Host it in-store or via Zoom.

Markdowns 52

Markdowns Advertising Planning Cross Merchandising 52