SGN Magazine

MAY 3, 2021

At Cookie Pot Children’s Boutique, in Gladstone, Ore., She also boosts interest in toys by promoting on Instagram and Facebook, which Banta cited as her main source of advertising. We also offered at-home Santa and Easter Bunny visits, where the characters brought gifts. Then, everyone, parents and kids both, leave happy.”

ATS 92

ATS Cross Merchandising Boutique Outdoor 92

Wiser

SEPTEMBER 12, 2022

In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. When there are so many products shouting “Look at me!”, It’s simpler for them to keep their heads down and quickly locate the product they came in for. Visual merchandising lives at the top of this funnel.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148

Consumer ATS Merchant Services Outdoor 148

Wiser

MAY 14, 2020

Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. When there are so many products shouting “Look at me!”, Visual merchandising lives at the top of this funnel. Tell a Story.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Retail Adventures

JANUARY 1, 2024

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. This is especially important if your store is located in an area where people tend to walk, and areas populated with restaurants and bars. Check your sight line.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52

Retail Adventures

AUGUST 25, 2021

Social distancing, masks, a limited number of people in your store, plexiglass shields at the cashwrap, cleaning the sales floor as necessary, and hand sanitizers will be with us for a while. Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows.

Returns 83

Returns Cross Merchandising Promotions Marketing 83

Retail Adventures

OCTOBER 22, 2020

Walmart has announced it is offering Black Friday sales beginning online at Walmart.com on Wednesday, November 4. The stores will open at 7:00 AM on Black Friday, the general opening time for the majority of its stores. Use props to create a holiday theme, changing your windows at least once a month during the busy holidays.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98