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True Fit Democratises Fashion Genome and Unlocks Growth for Rising Fashion Brands in Shopify

Retail Focus

Having formerly only served the largest apparel retailers and brands in the world, True Fit has democratised its Fashion Genome to bring the benefit of AI size and fit to the full market. It is now seeing a 108% MoM growth rate in adoption by Shopify brands and is on trajectory to implement the solution within 2,000+ merchants in 2024.

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How to Win Consumer Choice in 2022: Focus on These 3 Trends

Retail TouchPoints

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. If one thing has become clear during the last two years, it’s that consumers value options for convenience.

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“A trend of greater consolidation”: Behind the changing BNPL landscape in Apac

Inside Retail

Shopback’s decision to terminate its buy now pay later (BNPL) service in Malaysia and Singapore has sparked discussions and raised pertinent questions about the future of digital payment solutions in the region. For merchants, it means increasing basket sizes, which makes it a win-win situation for all involved,” he opined.

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce. This is causing many Americans to stress this holiday season.”.

Consumer 264
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Identifying the ‘Faces’ Behind Faceless Online Transactions

Retail TouchPoints

Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores with each passing year. According to McKinsey , ecommerce sales in apparel, department stores and beauty products have increased by nearly 10%, on average, since the onset of the pandemic.

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Temu Opens its Platform to U.S. and European Sellers

Retail TouchPoints

and European merchants access to sell on its marketplace, which had previously only been open to China-based merchants. and Europe who order from merchants in their own region. Discount shopping app Temu is giving U.S. The addition of U.S. Temu and Shein aren’t just battling it out online either.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. Doubling down on merchants outside of China. The very next month Temu debuted in the U.S.