Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Klarna has redesigned its entire app to make the shopping and finance services easier to use, dividing the program into five tabs: Shop , Purchases , In-Store , Budget and You.

Shopping 285

Shopping Payment Services Advertising Finance 285

Retail TouchPoints

FEBRUARY 2, 2024

Amazon has debuted Rufus , a new generative AI-powered conversational shopping experience, at the same time that it reported strong earnings for Q4 2023 and the full year. Customers can dismiss Rufus at any time and return to their traditional search results by swiping down to send the chat dialog box back to the bottom of their screen.

Shopping 251

Shopping Advertising Customer Experience Apparel 251

Retail TouchPoints

APRIL 8, 2022

“Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Bottom line: more traffic = better results for advertisers.

Merchant Services 276

Merchant Services Shopping Advertising Shipping 276

Retail TouchPoints

MARCH 19, 2024

Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X New Capabilities Support ‘Commerce Everywhere’ Mission To help “drive commerce everywhere,” TikTok has made the following updates to its core commerce solutions: Shop Ads: TikTok has extended Shop Ads within the TikTok Shop Tab.

Merchant Services 259

Merchant Services Advertising Shopping Promotions 259

Retail TouchPoints

MARCH 11, 2021

The pandemic has weighed heavily on brick-and-mortar retail in general and shopping centers in particular, but the industry is now emerging into a new world with new opportunities. They wanted to get out and didn’t linger in stores, or walk around aisles or window shop. Empty Mall Space Makes the Perfect Home for New Experiences.

Shopping 262

Shopping Outdoor Fulfillment Returns 262

Inside Retail

OCTOBER 25, 2022

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities.

Shopping 246

Shopping Advertising Fashion Accessories 246

Retail TouchPoints

MARCH 20, 2024

In a recent shake-up in the digital marketing and advertising world, Google vowed to officially do away with cookies , affecting 1% of Chrome users to start, then eventually cutting off cookies for everyone who uses the Chrome browser by the end of the year.

Advertising 257

Advertising Consumer Marketing Customer Experience 257

A1 Retail

JULY 3, 2023

Jess Morris, Head European Marketplace Manager at B-Stock , comments on how the retail industry can overcome the challenges of modern-day deliveries and returns to keep customers happy and retailers from losing out. They expect fast shipping, flexible delivery options, and hassle-free returns.

Returns 98

Returns Shipping Fulfillment Advertising 98

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 307

Social Commerce Shopping Advertising Marketing 307

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) And yet 40% of product offers on Google today have just one image. “In Merchants in the U.S.

Merchant Services 292

Merchant Services Advertising Shopping Management 292

Retail TouchPoints

JUNE 12, 2020

In the world of e-Commerce, Amazon is continually seen as the industry leader, but recently Google has been flexing its retail muscles by opening its shopping platform to advertisers. It’s no surprise that we’ll continue to see e-Commerce brands appearing on Google Shopping as an additional channel.

Shopping 246

Shopping Advertising Consumer Returns 246

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 293

Advertising Planning ATS Marketing 293

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

Advertising 52

Advertising Marketing Promotions Consumer 52

Mass Relators

APRIL 2, 2024

MINNEAPOLIS – Target has has enlisted actress Kristen Wiig to reprise her role as the iconic Target Lady in a national advertising campaign to support its Target Circle Week promotion. Target has also upgraded its Target Circle loyalty program to ensure that members enjoy even greater savings and a seamless shopping experience.

Returns 40

Returns Advertising Checkout Promotions 40

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 253

Advertising Consumer Returns Shopping 253

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Brands need return on ad spend (ROAS) reporting linked to sales data to justify their investment.

Advertising 278

Advertising Accounting Returns Management 278

Retail Gazette

OCTOBER 17, 2023

Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, new data from AI platform True Fit reveals. This compares to the average UK shopper who plans to spend £239 on fashion during the Black Friday weekend, rising to £334 for Millennials.

Returns 105

Returns Fashion Accessories Advertising 105

Retail TouchPoints

DECEMBER 5, 2022

Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan. Music to the ears of every brand entering this market is the extremely low return rate. Japan is around 4%!

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Small Biz Trends

DECEMBER 2, 2021

What happens when a customer returns an item they’ve purchased? Maybe the store will offer credit, or just maybe they will refuse the return entirely. If the store has a return policy, then the terms of any returns or exchanges are laid out clearly in advance, eliminating questions in the minds of customers and staff.

Returns 122

Returns Merchant Services Shipping Payment Services 122

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And, amazingly so, the return on ad spend (ROAS) is almost always strong. So, what’s not to love – right?

Advertising 323

Advertising Marketing Returns Consumer 323

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

Advertising 273

Advertising Sporting Goods Boutique Returns 273

Retail TouchPoints

DECEMBER 26, 2023

It explores the distinct expectations of baby boomer consumers, including the significant influence of visual content on their shopping experience. The report reveals that 40% of baby boomers are highly unlikely to shop again at a retailer if a product does not align with its online image.

Returns 247

Returns Customer Experience Consumer Advertising 247

Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains.

Shopping 264

Shopping Planning Marketing Advertising 264

Retail TouchPoints

SEPTEMBER 14, 2023

Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even deter sales, which is why e-tailers need to be strategic when expanding their inventory and building their shopping experience. More niche options. Know your customer.

Returns 267

Returns Checkout Apparel Advertising 267

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. Make it fun.

Customer Retention 259

Customer Retention Customer Experience Advertising Consumer 259

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 298

Merchant Services Advertising Shopping Drop-Shipping 298

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. Brand partners will also have access to metrics, such as attributed sales and return on ad spend (ROAS) from their Sprouts campaigns.

Advertising 286

Advertising Grocer Marketing Consumer 286

Retail TouchPoints

SEPTEMBER 26, 2023

While shoppers have a month or so to build their shopping lists, brands need to start preparing now. It’s important to make it easier for customers to understand what they’re getting to lower the chances of returns and negative reviews. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies.

Advertising 260

Advertising Fulfillment Shipping Returns 260

Retail TouchPoints

NOVEMBER 1, 2023

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

Merchant Services 240

Merchant Services Advertising Shipping Shopping 240

Retail Gazette

APRIL 3, 2024

The private equity-owned retailer revealed it had returned to profitability last month for the first time since its collapse in 2020, as EBITDA hit £1.5m in the 53 weeks to 30 September, up from a £15.4m loss in 2022. “The biggest investment financially has been in terms of the expansion of our store estate,” explains Collard.

Returns 64

Returns Payment Services Marketing Consumer 64

Inside Retail

FEBRUARY 19, 2024

Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed. This master brand campaign is designed to reignite the essence of our brand, sparking inspiration for and, in turn, create a better way to shop,” she added.

Marketing 130

Marketing Fashion Returns Shopping 130

Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . The good news is even if your sales didn’t pan out as you hoped during November’s high volume shopping days, there’s still an enormous opportunity on the horizon. .

Advertising 74

Advertising Apparel Shipping Promotions 74

Retail TouchPoints

JULY 8, 2021

Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., has entered a multi-year national partnership with buy now, pay later solution Afterpay to support retailers in offering flexible payment solutions to returning shoppers. Leasing at URW in a statement. “We

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 263

Merchant Services Finance Advertising Marketing 263

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 130

Consumer Advertising Marketing Spend Returns 130