Remove Advertising Remove Retail Trends Remove Returns Remove Shopping
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15 Return Policy Examples

Small Biz Trends

What happens when a customer returns an item they’ve purchased? Maybe the store will offer credit, or just maybe they will refuse the return entirely. If the store has a return policy, then the terms of any returns or exchanges are laid out clearly in advance, eliminating questions in the minds of customers and staff.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

We don’t need to tell you that the days of traditional shopping are behind us. Customers today are voting with their wallets and choosing retailers focused on creating an enhanced customer experience. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving.

Consumer 104
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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Take mattress retailer Casper.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

Retail trends tend to surface in the UK and Europe about 12-24 months before they reach Australia. On the ground, I can report that there are challenges facing UK and European retailers that savvy Australian retailers can learn from to plan ahead. Is High Street shopping really in decline?

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Consumers are looking for one stop shopping. What we are witnessing is a trend towards more convenient shopping trips.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

With companies like Shopify it has never been easier to set up shop online. Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. million on advertising in 2019 and 2020 respectively.

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4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. One of the benefits is that it makes returns easier.