Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. Make it fun.

Customer Retention 241

Customer Retention Customer Experience Advertising Consumer 241

Retail TouchPoints

AUGUST 9, 2022

Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised? For example, social commerce is a “big thing” in China, Ahluwalia noted.

Social Commerce 271

Social Commerce Returns Consumer Marketing 271

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Facebook Becomes a Shopping Destination, Giving Ad Spend a Boost. and ROAS rising 29% year-over-year.

Advertising 218

Advertising Returns Social Commerce Marketing 218

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 246

Merchant Services Finance Advertising Marketing 246

Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 and increase return on ad spend by 32.8%. million impressions.

Advertising 227

Advertising Promotions Consumer Returns 227

Retail TouchPoints

FEBRUARY 12, 2024

Shopping is one of life’s simple pleasures. And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices.

Shipping 225

Shipping Clienteling Returns Shopping 225

Retail TouchPoints

OCTOBER 14, 2022

“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing. TikTok’s Shopping Ads format.

Advertising 279

Advertising Fulfillment Returns Shopping 279

Retail TouchPoints

FEBRUARY 17, 2023

Lesson 4 Brand and performance marketing should be intertwined: In times of economic uncertainty, marketing and advertising budgets are typically the first to be cut — especially brand marketing, which has a reputation of being hard to quantify and connect to financial outcomes. One truly can’t exist without the other,” she said.

Marketing 280

Marketing Wholesale Advertising Consumer 280

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. Based on research and expert interviews, six new realities are having the biggest impacts on back-to-school shopping behaviors and preferences. in search) and “boy clothing” (+12.5%

Merchant Services 250

Merchant Services Advertising Apparel Planning 250

Retail TouchPoints

DECEMBER 2, 2022

For more than 85 years, Economy Candy has been a reliable purveyor of all things sweet, from classic favorites to hard-to-find exotic confections and even viral phenomenon like slime lickers, which are essentially “roll-on deodorant for your tongue,” according to Skye Cohen, who runs the shop alongside her husband Mitchell Cohen.

Social Commerce 267

Social Commerce Clienteling Location Shopping 267

Inside Retail

AUGUST 14, 2022

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. This led us to commission a study of 1,000 Australian women to dive deeper into these issues and explore opportunities to improve the shopping experience.

Fashion 130

Fashion Social Commerce Advertising Shopping 130

Retail TouchPoints

JANUARY 24, 2023

Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 269

Home Furnishings Advertising Consumer Customer Experience 269

Retail TouchPoints

OCTOBER 7, 2022

“We’re moving the ‘buy’ button and the whole checkout into the surface where the inspiration strikes, instead of sending readers away to other shops ,” explained Marcus Jacobsson, Co-founder of Tipser and now VP of Checkout Everywhere at Bolt in an interview with Retail TouchPoints. “It Social Commerce Meets Affiliate Marketing.

Merchant Services 248

Merchant Services Checkout ATS Fulfillment 248

365 Retail

MARCH 1, 2022

To help online brands set themselves up for success, we examined the past and present to provide insights into the future of online shopping. Brands will embrace social commerce by using social to test and learn. There has been increasingly higher usage of social media platforms among consumers looking to make purchases.

Social Commerce 109

Social Commerce Drop-Shipping Fulfillment Shopping 109

Inside Retail

OCTOBER 21, 2021

The deal talks come as internet shoppers increasingly buy items they see on social media, often following “influencers” on platforms such as Instagram and TikTok. Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue.

Merchant Services 130

Merchant Services Payment Services Social Commerce Returns 130

Retail TouchPoints

NOVEMBER 18, 2021

A host of new technologies are now available to make digital shopping more informative and interactive, and brands are seeing real results after employing them. Enhance advertising and recommendation relevancy with better targeting and search. Improve digital accessibility to create a better shopping experience for everyone.

Consumer 246

Consumer Merchant Services Payment Services Advertising 246

Small Biz Trends

JULY 8, 2021

If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Online shopping enables you to place an order from the comfort of your home. But people still love visiting a store, experiencing products, and shopping in-store. Shopping Statistics. Retail Statistics: The Big Picture.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 255

Advertising Social Commerce Consumer Marketing 255

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

A1 Retail

FEBRUARY 12, 2024

Kate Grindal, Retail Manager, Cadw said “Great to see many of our existing suppliers returning this year, it’s the perfect opportunity to catch up in one day.” We have been really surprised by the amount of new customers but we have also seen dormant customers returning to us this season.” #SBS

Fashion 59

Fashion Returns Accounting Management 59

Retail TouchPoints

NOVEMBER 11, 2021

From tiny boutiques to nationwide giants, retailers are using livestreaming and live shopping to reach customers in new and compelling ways. Shopping malls face an uncertain future, but an omnichannel-focused revamp can enhance convenience and generate consumer enthusiasm. The ins and outs of livestreaming. 16 from 3 to 3:30 p.m.

Merchant Services 292

Merchant Services Payment Services Consumer Beauty and Health 292

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

RETAIL MANAGEMENT SOFTWARE

JANUARY 23, 2023

In 2023, however, the outlook is positive, and the focus is on the customer shopping journey. As retailers adapt to a new normal, a seamless omnichannel experience and hybrid shopping are shaping the future of retail. Fast and frictionless in-person shopping experiences have become an expectation in 2023.

Retail Trends 94

Retail Trends Social Commerce Shipping Consumer 94

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. Yes Shopify is acquired No An innovation in e-commerce powered by ai (gpt4) surprises us by how fast it’s adopted and how cool it is. E-com returns 10-15% growth rates.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

Retail Geek

APRIL 7, 2023

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. In this episode we recap everything you may have missed if you couldn’t make it to Las Vegas. But apparently like taking the email address of all the people you sell something too and uploading it to a server via an API is too hard.

Merchant Services 52

Merchant Services Payment Services Social Commerce Advertising 52

Retail TouchPoints

JULY 2, 2021

We’re trying to meet people much earlier in their shopping journey than a typical marketplace sees them, and the reason for that is, in our view, so much of the online shopping experience lacks a certain je ne sais quoi. We’re trying to bring the fun to online shopping. In our ontology there’s shopping and there’s buying.

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

Customer Retention 52

Customer Retention Payment Services Loss Prevention Checkout 52

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail Geek

AUGUST 20, 2022

Obviously in China a lot of people shop in the Chinese version of Tik-Tok which is called do Hyun. Checked out on Tick Tock in huge quantities yet but it’s super interesting the Amazons kind of approach to social commerce, is get content creators and influencers and sellers. Meaningfully faster than brick and mortar.

Consumer 83

Consumer Wholesale Drop-Shipping Social Commerce 83

Retail Geek

JANUARY 20, 2023

Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. E-com returns 10-15% growth rates. 9:30] Every every single vendor downstairs. percent using the same definition of retail so. [24:38]

Social Commerce 52

Social Commerce Fulfillment Drop-Shipping Loss Prevention 52

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Social commerce generated approximately $ 475 billion (U.S.)

Advertising 239

Advertising Social Commerce Promotions Outdoor 239

Retail Geek

JULY 26, 2023

Jason: [7:54] Yeah yeah and there were a number of sessions at both shows, switching per second from Commerce next which was June in New York to Nexus which was July in California so interrupt Nexus is kind of the spiritual successor. Amazon Walmart Target Tim ooh Incheon.

Drop-Shipping 52

Drop-Shipping Apparel Shipping Consumer 52

Retail Geek

MARCH 31, 2021

Given how Shoppers tend to buy the same item in multiple sizes when they order online, Macy’s can use it stores to handle returns which lowers the shipping cost and offers a chance to win some sales while those customers are in there are stores. million impressions and what do a quarter of a million dollars in sales for her so.

Beauty and Health 59

Beauty and Health Apparel Merchant Services Marketing 59

Retail TouchPoints

NOVEMBER 21, 2022

We’ve learned through looking at the data and reading customer reviews that [a big part of our value prop] is helping men look good so they feel good, and women care so much about how the men in their lives feel — that has become a huge component of our advertising approach.”. Step Three: Trust the Machine. Yahalom said.

Marketing 299

Marketing Advertising Wholesale Apparel 299