Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 276

Advertising Fulfillment Customer Experience Marketing 276

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130

Marketing Fashion Returns Shopping 130

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 281

Marketing Promotions Advertising Comparison Shopping 281

Retail TouchPoints

NOVEMBER 21, 2023

The NRF reported that 122 million people visited retail stores over Thanksgiving weekend last year, a 17% YoY increase during this five-day period. This is a promising sign, as Forbes found that not only has in-store shopping returned to pre-pandemic norms, but ecommerce also grew at the same time. billion online!

Shopping 258

Shopping Specialty Retailers Consumer Department Stores 258

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S.

Advertising 246

Advertising Marketing Consumer Returns 246

Inside Retail

APRIL 22, 2021

According to one recent survey from ShipStation, 66% of consumers prefer contactless returns. These and other trends are pushing many retailers to innovate on the fulfilment front. And in every area, from marketing to selling to fulfilling, benchmarking will be key. Fulfilment of the future. And now’s the time to get ahead.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Remember the Black Fridays of yore? Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs?

Shopping 277

Shopping Advertising Consumer Accounting 277

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy.

Kiosk 262

Kiosk Outdoor Checkout Marketing 262

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 271

Advertising Social Commerce Consumer Marketing 271

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. What was once predictable is now actively in motion. Learn From: Automotive.

Marketing 204

Marketing Beauty and Health Sporting Goods Advertising 204

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Newly-Online Nelly.

Consumer 261

Consumer Marketing Retail Marketing Advertising 261

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 175

Marketing Advertising Consumer Planning 175

Retail TouchPoints

MAY 3, 2022

Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this. We went to market saying ‘TikToks, not ads,’ and we’re doing that and it’s working. The key for making the most of marketing on these platforms?

Marketing 256

Marketing Consumer Advertising Social Commerce 256

Retail TouchPoints

APRIL 2, 2024

For marketers and advertisers, especially those who work for retail brands, TV guarantees brand awareness. The ability to broadcast a big message to a large, tuned-in audience has kept major retail advertisers coming back to the table for seconds (and thirds, and fourths) for the better part of a century.

Advertising 223

Advertising Marketing Returns Retail Marketing 223

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Shopper Motion

DECEMBER 29, 2022

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. Benefits of audience segmentation in retail media networks. Improved ROI on marketing efforts.

Store Layout 52

Store Layout Target Market Advertising Beauty and Health 52

Shopper Motion

DECEMBER 29, 2022

In today’s Retail Media Landscape, digital marketing might seem the way to go. For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. Additionally, track foot traffic at experiential marketing events using beacons or other location-tracking technology. . . . .

Store Layout 52

Store Layout Advertising Marketing Promotions 52

Shopper Intelligence

MAY 26, 2022

Three things you need to understand to improve return on shopper investment. If shopper marketing is to deliver a return on investment it has to change the process that would otherwise be taking place – the default. We can “advertise” on the route a shopper takes from entrance to our category.

Marketing 52

Marketing Supermarket Returns Planning 52

Retail Next

FEBRUARY 26, 2020

Another advantage of using emails instead of paper for advertising is that customer behavior is much easier to track. This can help you see just how well your advertisements work at bringing people into your store. You can see who opened your email, how long they read it, and whether they clicked on any of the links inside.

Marketing 52

Marketing Advertising Shipping Returns 52

Retail Next

OCTOBER 15, 2019

If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience. Let’s review five ways you can use video to help improve your retail business. Improve Customer Service . So, it’s important to keep them satisfied and informed.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retail Next

MARCH 10, 2020

Here’s a brief overview of major social media platforms, including their major demographics and what retail niches they work best for. There are plenty more not mentioned here, but these are the most popular for retail marketing. Print Advertising. Final Words.

Marketing 64

Marketing Accounting Advertising Jewelry 64

Retail TouchPoints

DECEMBER 16, 2022

But as ecommerce has become a more prominent contributor to retailers’ bottom lines, and the cost of doing business online gets more expensive (think rising shipping costs and increasing returns), the mere existence of an ecommerce operation is no longer enough — retailers now have to find a way to make money online.

Merchant Services 303

Merchant Services Advertising Customer Experience Shipping 303

Retail Prophet

AUGUST 11, 2023

Indeed, the existential challenge facing most retailers today is how to command disproportionate levels of attention. The answer lies less in deploying new technology and more in something almost never discussed in retail circles: art.

Consumer 52

Consumer Customer Experience Promotions Advertising 52

Retalon

SEPTEMBER 3, 2021

Meanwhile, forward thinkers see the new landscape and pivot in time to steal market share from those too slow to adapt. The retail bubble explained). Furthermore, these tools can dynamically adjust forecasts and alert retailers of changing trends before any human notices. How did we get here?

Location 41

Location Consumer Fulfillment Shopping 41

Retalon

FEBRUARY 15, 2024

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. in 2022, hinting at the burgeoning reliance on these sophisticated tools.

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41

Retail Gazette

NOVEMBER 23, 2023

The retail media trend represents a shift far bigger than media; it encompasses a profound transformation in the retail landscape. This transformation also crucially underscores a much-needed broader shift required across the advertising and media value chain. What does the future hold?

Advertising 69

Advertising Marketing Marketing Spend Accounting 69

Retail TouchPoints

JULY 2, 2021

Whilst shoppers have been able to engage with virtual experiences for the past year, shifts online have raised the bar around convenience as shoppers return back to stores. – Claire Waugh, VP, LEGO Retail Marketing Group, LEGO Group, from the session: LEGO, Tailored Brands and PepsiCo on the New Connected Economy. “In

Merchant Services 184

Merchant Services Customer Experience Marketing Consumer 184

Retalon

SEPTEMBER 11, 2020

Woman look at the stock market data on computer monitor. The Importance of Forecasting Demand in Retail Big Data Analytics. Inventory — even above real estate, merchandising or advertising — is the biggest investment retailers make. And inventory-driven costs extend well beyond payments to your suppliers.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

365 Retail

AUGUST 17, 2022

consumers who want suggested products and services based on their preferences in return for their loyalty, according to Cheetah Digital’s 2022 Consumer Trends Index , learning more about them is time well spent. The days of retailers blasting one single, generic message to their entire database are, hopefully, a thing of the past. .

Payment Services 57

Payment Services Customer Retention Consumer Customer Experience 57

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. For promotions via push notifications from a retailer’s app it was 24%.

Promotions 52

Promotions Consumer Management Advertising 52