Accounting Advertising Retail Marketing Returns 
Inside Retail
MAY 8, 2022
I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. per-cent lift in return on investment.
Retail TouchPoints
JULY 24, 2023
Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. According to The Small Business Blog , emails are an effective marketing channel because most U.S.
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Inside Retail
OCTOBER 13, 2021
Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. Embrace the opportunity. That’s the reason why we created our proprietary tech, TP.Collab.
Inside Retail
APRIL 22, 2021
In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . According to one recent survey from ShipStation, 66% of consumers prefer contactless returns. And in every area, from marketing to selling to fulfilling, benchmarking will be key. Fulfilment of the future.
Retail TouchPoints
NOVEMBER 21, 2023
The NRF reported that 122 million people visited retail stores over Thanksgiving weekend last year, a 17% YoY increase during this five-day period. This is a promising sign, as Forbes found that not only has in-store shopping returned to pre-pandemic norms, but ecommerce also grew at the same time. billion online!
Retail TouchPoints
DECEMBER 1, 2023
Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Remember the Black Fridays of yore? Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs?
Retail TouchPoints
JULY 31, 2020
The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. A key resource to keep handy is Sidecar’s 2020 Benchmarks Report: Google Ads in Retail.
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