Inside Retail

OCTOBER 5, 2023

per cent YoY driven by lower online advertising. It shows businesses are looking carefully to maximise the return on investment from each dollar they spend.” . “As business revenue has declined, companies have been pulling back on their own spending, with digital and technology spending dipping 1.29

Advertising 264

Advertising Accounting Returns Management 264

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Such parody accounts have been blanket banned, despite Musk’s insistence that Twitter will become a place of ‘free speech’ where ‘comedy is legal’. What’s lost? “It

Advertising 246

Advertising Accounting Promotions Returns 246

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 258

Advertising Marketing Social Commerce Consumer 258

Retail TouchPoints

JULY 28, 2023

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ Let’s look at a simple example: When accounting for just minor changes in cost, the ROI of the media investment can be vastly different. To predict return rates, you need enough data to see a meaningful trend.

Returns 189

Returns Advertising Marketing Accounting 189

Retail TouchPoints

DECEMBER 26, 2023

Navigating Return Challenges While baby boomers may be less prone to returning items compared to other generations, they report greater difficulties when they do decide to initiate returns. Only 28% of boomers returned large items due to appearance or size discrepancies, in contrast to 45% of the general population.

Returns 219

Returns Customer Experience Consumer Advertising 219

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

Advertising 254

Advertising Sporting Goods Boutique Returns 254

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 221

Advertising Marketing Customer Experience Management 221

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. McCormack said that, in many cases, products are being sold as one-size-fits-all, and don’t take into account the circumstances that make the product beneficial, or damaging to the user.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

OCTOBER 21, 2022

After all, the walled gardens have generally been safe, and a somewhat-trustworthy channel for advertisers to connect with consumers. More than that, running advertisements and even whole campaigns across them is fairly easy. Overall, there are very few ways to optimize your advertising campaigns through these kinds of providers.

Advertising 249

Advertising Marketing Accounting Promotions 249

Retail TouchPoints

MARCH 29, 2023

With digital now accounting for 30% of Kohl’s sales annually, CEO Tom Kingsbury specifically pointed to the marketplace and the connected Kohl’s Media Network as “ two key digital growth initiatives ” for the beleaguered retailer on the company’s Q4 2022 earnings call.

Sporting Goods 233

Sporting Goods Apparel Accessories Advertising 233

Retail TouchPoints

SEPTEMBER 5, 2022

Retailing is about maximizing return on the cost of assets — primarily products and service. Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. OOH advertising is booming. have their own media network. have their own media network.

Advertising 240

Advertising Kiosk Outdoor Accounting 240

Inside Retail

AUGUST 22, 2023

For July, the first month of the new trading year, Kogan said adjusted management accounts showed an EBITDA of $3.5 Having returned Kogan.com to sustained and increasing underlying profitability in the second half of this year, we look to FY24 with confidence. “We For the year to June 30, gross sales reached $844.8 million, down 28.4

Returns 130

Returns Advertising Accounting Management 130

Inside Retail

AUGUST 17, 2021

We work with a number of retail clients and have been monitoring the effect on our Facebook advertising campaigns closely. By aggregating our clients’ data across 100 accounts, we have been able to discover the impact to over $2 million worth of media spend in the first two months of the update. Return on ad spend uplift.

Advertising 130

Advertising Accounting Returns Marketing 130

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Inside Retail

FEBRUARY 28, 2024

Airwallex is also a great option for taking payments in other currencies without needing to set up bank accounts offshore. Easy returns to keep ‘em coming back Sending out orders like a boss is cool, but don’t forget the returns party. Use local returns hubs or 3PL wizards like Loop Returns for processing.

Payment Services 147

Payment Services Shipping Returns Marketing 147

Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. consumers have at least one email account, with the average addresses per person totaling 2.5. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 207

Marketing Retail Marketing Advertising Promotions 207

Retail TouchPoints

OCTOBER 21, 2021

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this.

Merchant Services 290

Merchant Services Advertising Shopping Drop-Shipping 290

Retail TouchPoints

SEPTEMBER 27, 2021

By all accounts it’s working. Advertising is now crucially important to success on Amazon , but managing the ins and outs of approving and running the right ads in the right places manually is a Herculean task. For example, the platform ensures that Jocko Fuel doesn’t continue advertising a product that has gone out of stock.

Net Profit 232

Net Profit Advertising Accounting Marketing 232

Retail TouchPoints

JUNE 3, 2022

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. ad spend losses are expected to reach $23 billion in 2022, accounting for 35% of losses worldwide, according to data from Juniper Research.

Jewelry 230

Jewelry Advertising Accounting Returns 230

Inside Retail

APRIL 22, 2021

In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . According to one recent survey from ShipStation, 66% of consumers prefer contactless returns. Bottom line: If there’s one thing that’s certain, it’s that e-commerce will continue to account for more and more of the retail market.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

OCTOBER 14, 2022

“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing. Currently available by invite only in the U.S.,

Advertising 272

Advertising Fulfillment Returns Shopping 272

Retail TouchPoints

NOVEMBER 21, 2023

This is a promising sign, as Forbes found that not only has in-store shopping returned to pre-pandemic norms, but ecommerce also grew at the same time. Christmas is historically the largest day for new Roku account creation — causing an uptick in streaming audience reach. Per Adobe Analytics , consumers spent $11.3 billion online!

Shopping 234

Shopping Specialty Retailers Consumer Department Stores 234

Retail TouchPoints

AUGUST 5, 2022

Fraudsters are getting more sophisticated and are using a variety of tactics, such as identity theft, chargeback fraud , “silent” fraud, account takeovers and “pharming,” complicating organizations’ ability to detect these incidents. Yet the reality is that by focusing on fraud first, companies are focusing on the wrong priority.

Merchant Services 239

Merchant Services Returns Shipping Payment Services 239

Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.

Shipping 217

Shipping Clienteling Returns Shopping 217

Retail TouchPoints

NOVEMBER 3, 2022

But with every upside is a downside: as more people crowd store aisles, smaller retail staffs move a greater number of items, and retailer-owned or -leased trucks, vans and cars return to congested roads and highways, the potential for increased and costly accidents and injuries arises.

Accounting 255

Accounting Returns Management Advertising 255

Retail TouchPoints

JULY 25, 2022

Some services will even suspend consumers from accessing their accounts for additional loans until their existing debt is cleared. Others allow for users to take advantage of retailers’ return policies if their payments cannot be made. In some cases, this will impact a customer’s credit score.

Payment Services 185

Payment Services Advertising Accounting Consumer 185

Hyken

APRIL 28, 2024

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. Retail brands know that brick-and-mortar experiences alone just won’t cut it, nor will insufficient digital experiences that fail to account for the evolving customer experience.

Customer Experience 58

Customer Experience Advertising Accounting Returns 58

Retail TouchPoints

JULY 6, 2023

There are many great examples of companies taking accountability for their environmental impact and using their loyal customer base to get involved. All customers have to do is donate their old jeans instead of throwing them away and, in return, the retailer will offer the customer a discount on a new pair.

Accounting 209

Accounting Consumer Customer Experience Planning 209

Retail TouchPoints

JULY 30, 2020

Schools and universities are presenting plans designed to ensure students’ safe return to classrooms, but regardless of their children’s age, parents, grandparents and caregivers are purchasing more health-related goods to help them prepare. Heightened competition inspiring hyperlocal, omnichannel advertising.

Merchant Services 246

Merchant Services Advertising Apparel Planning 246

Retail TouchPoints

APRIL 21, 2021

Buy now, pay later (BNPL) also thrived over the past year, rising nearly 78% to account for 1.6% However, retailers themselves also are playing an important part in the growth: as more and more companies accept and advertise these options, it becomes more convenient for customers to utilize them. of ecommerce spend.

Merchant Services 285

Merchant Services Payment Services Checkout Accounting 285

Retail TouchPoints

APRIL 4, 2023

Instagram users are savvy and can quickly detect insincere advertising. To measure the effectiveness of a campaign, you must understand its value in terms of return on investment. A common challenge brands are facing with advertising on Instagram is keeping their audience engaged during the ad experience.

Management 208

Management Advertising Marketing Accounting 208

Retail TouchPoints

APRIL 14, 2023

outside the formal economy who do not have access to a bank account, so top-up cards make sense. This increased security comes from prepaid top-up cards not being linked to a bank account or credit card. There are still millions of consumers across the U.S.

Payment Services 243

Payment Services Consumer Accounting Advertising 243

Retail TouchPoints

DECEMBER 1, 2023

Nowadays, Black Friday shopping looks much like shopping on Thanksgiving and Small Business Saturday and whatever name they’ve given Sunday — feet up on the couch, scrolling through deals, maybe heading out to a store or two in the afternoon but more likely just clicking “buy” and then returning to whatever it was you were watching on TV.

Shopping 255

Shopping Advertising Consumer Accounting 255

Retail TouchPoints

MAY 2, 2023

Not surprisingly, given that small businesses account for 99.9% in revenues for advertisers in the U.S.; Mulholland struggled when his business tragically burned down, but with the help of his community and the Meta Boost Leaders Network , he’s now on the path to returning the store to its former glory.

Grocer 217

Grocer Advertising Shipping Accounting 217

Retail TouchPoints

AUGUST 25, 2023

Now, post-pandemic, customers are returning to in-store shopping in droves and are looking for the best deals and prices on their favorite brands. This includes looking into individual shopping behaviors and it can be used to meet customers’ exact desires and needs within their channel, further incentivizing customers to return to stores.

Consumer 228

Consumer Wholesale Marketing Returns 228

Wiser

JULY 25, 2023

Promotions are marketing strategies that can include things like discounts, special offers, advertising, public relations activities, events, or even just word of mouth. Plus, it gives them an opportunity to advertise their unique selling points that set them apart from competitors too!

Promotions 147

Promotions Advertising Marketing Planning 147

Inside Retail

FEBRUARY 8, 2024

Get it right, and it is effectively free advertising that money cannot buy.” Right-sized packaging reduces product damage which itself results in lower rates of returned goods. Research shows that paperboard – corrugated, folding cartons, and liquid paperboard – remains the largest material segment, accounting for 31.8

Drop-Shipping 279

Drop-Shipping Shipping Marketing Consumer 279