Retail TouchPoints

JANUARY 22, 2025

Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach. Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising. Simply put, youll need to become an authority on local regulations or bring in someone who is.

Payment Services 279

Payment Services Point of Sale Shipping Marketing 279

Retail TouchPoints

NOVEMBER 11, 2024

“Caper Carts are enhancing the in-store grocery shopping experience by boosting sales, increasing the visibility of promotions and affordability, and creating new advertising opportunities for retailers through the engaging digital screen,” said Nick Nickitas, General Manager for Local Independent Grocery at Instacart in a statement.

Grocer 288

Grocer Wholesale Promotions Advertising 288

Tokinomo

MARCH 7, 2021

Everybody loves stories, right? When we were kids we fell asleep listening to them, when we were teens we fell in love with their help, and even as adults we still like a good story. Storytelling is not just for tucking children at night, it’s also for big brands that want to attract shoppers and turn them into loyal customers.

Point of Sale 246

Point of Sale ATS Advertising Shopping 246

Retail TouchPoints

APRIL 1, 2025

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. According to the State of Digital Grocery: In-Store Media Monetization report by Grocery Doppio, retail media networks for U.S. grocers are valued at $8.5

Grocer 147

Grocer Checkout Point of Sale Advertising 147

Retail TouchPoints

MAY 14, 2025

Card skimmers are another common way for criminals to target retailers, and they are regularly found at gas pumps, self-checkout stations, ATMs and other point-of-sale terminals. Even on its own, customer data can reveal quite a bit. The risks at play are not theoretical they are quantifiable.

Payment Services 179

Payment Services Point of Sale Loss Prevention Finance 179

Retail TouchPoints

NOVEMBER 19, 2024

We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed). That’s a reasonable short-term fix, since most brand advertisers are already familiar with what those opportunities can do. Is it right for retail media advertisers?

Advertising 147

Advertising Point of Sale Shopping Accounting 147

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

Advertising 275

Advertising Fashion Point of Sale Marketing 275

Retail TouchPoints

MARCH 8, 2023

“Brandcrush directly addresses the current market need for consolidated offline and online advertising management, and our combined solutions will make omnichannel retail media strategies a reality, empowering retailers to own their entire retail media ecosystems.”

Advertising 277

Advertising Point of Sale Management Marketing 277

Inside Retail

AUGUST 3, 2023

The retailer has commissioned Sonder to audit and value its 30,000 annual media placements across point-of-sale, solus emails, window displays, its Jones magazine, pop-ups, website and digital screens. David Jones Amplify will collect and analyse first-party data so advertisers can track their investments.

Department Stores 246

Department Stores Advertising Point of Sale Marketing 246

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

APRIL 18, 2024

This foundation is what allows us to be the hub of the retailer’s point of sale, supporting the aggregation and reporting of data like a large grocery chain. billion in retail sales. However, major retailers like Amazon and Walmart currently capture the lion’s share of ad sales.

Grocer 264

Grocer Advertising Promotions Point of Sale 264

Retail TouchPoints

MAY 29, 2024

In the point of sale (POS) space, three AI applications show particular promise: Headcount and Heat Mapping in Brick-and-Mortar Retail Insights from shopper behavior data are valuable – and financially impactful – to retailers. It’s also about identifying prime retail “real estate.”

Merchant Services 327

Merchant Services Kiosk Point of Sale Department Stores 327

Retail TouchPoints

AUGUST 22, 2024

Partnerships like this one are not new for NBCU, which has been at the forefront of creating shoppable TV experiences, including: In November 2023 , NBCU teamed up with Walmart for a shopping integration tied to the Bravo reality series Below Deck Mediterranean ; In March the company unveiled a range of TV-enabled commerce opportunities for advertisers (..)

Point of Sale 263

Point of Sale Advertising Shopping Social Commerce 263

Retail Focus

FEBRUARY 6, 2025

Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust. To meet this demand, retailers need a fully integrated point-of-sale system capable of handling refunds, restocking, and real-time inventory checks.

Payment Services 147

Payment Services Returns Technical Support Promotions 147

Retail TouchPoints

MARCH 15, 2023

Meet Them Where They Are Point-of-sale magic is created when a consumer is struck by a product display, is drawn to it and makes a purchase. Currently, only 1% of digital advertising budgets are focused on where 80% of buying decisions take place — at the store, on the shelf, at the point of purchase.

Point of Sale 273

Point of Sale Advertising Customer Experience Marketing 273

Inside Retail

DECEMBER 2, 2024

Optimising retail media Retail media – which offers brands a platform to advertise directly where purchasing decisions are made – is booming globally. Have we set up point-of-sale media? Monday.com provides retailers with a unified place to manage, track, and report on retail media efforts in real time.

Planning 130

Planning Point of Sale Promotions Management 130

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

AUGUST 31, 2022

Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally. From the point-of-sale to stock information, the retail industry is brimming with data. Yet these data points are only part of the story.

Location 290

Location Advertising Promotions Point of Sale 290

Retail TouchPoints

MAY 9, 2025

Rethinking Grocery Marketing When grocery stores advertise a handful of CPG-funded products, only shoppers that prefer that brand are likely to respond. There was no way to ensure this process would work across the variety of touch points that exist today for the largest retailers. Right now, thats not at traditional supermarkets.

Grocer 173

Grocer Supermarket Promotions Customer Experience 173

Inside Retail

NOVEMBER 21, 2021

It’s privacy-first and gives both parties access to ready-to-buy audiences right at the point of sale, allowing for more precise targeting (right down to the SKU level). . You might have heard rumours that contextual advertising is the way forward in a post-cookie world.

Point of Sale 264

Point of Sale Checkout Advertising Accounting 264

Tokinomo

NOVEMBER 14, 2023

Ready to deep dive into the world of POS (point-of-sale) displays? In our comprehensive article, we’ll share everything you need to know about POS displays. From the basics to real-life examples of POS campaigns, you will find out more about these displays.

Point of Sale 264

Point of Sale Advertising Marketing 264

Retail TouchPoints

MAY 31, 2023

Why Digital Signage is the Wave of the Future in Retail When digital signage is referenced, especially in retail, it’s often associated with digital screens flipping through deals, specials or other offers near the point of sale. Stop viewing digital signage solely as an advertising platform. Work with architects.

Advertising 278

Advertising Customer Experience Point of Sale Marketing 278

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 292

Advertising Consumer Returns Shopping 292

Retail Focus

DECEMBER 12, 2024

Known for their freshly made, hot doughnuts, the brand has grown from 20 to 40 international markets within three years, with plans to reach 100,000 points of sale globally. Retail media is experiencing exponential growth, valued at $150 billion, and surpassing traditional advertising growth rates.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

DECEMBER 13, 2022

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Marketers can further leverage point-of-purchase inventory to run ads on DOOH screens in key locations right before a purchase is being made.

Advertising 278

Advertising Telecommunications Location Kiosk 278

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

APRIL 23, 2024

Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory. advertising campaigns, signaling that this trans-Pacific ecommerce battle is only just beginning.

Checkout 263

Checkout Advertising Consumer Marketing 263

Retail TouchPoints

JULY 10, 2024

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. This modest we-were-there experience has been re-created and shared many times over on various social channels.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261

Retail TouchPoints

SEPTEMBER 19, 2023

Simo’s letter identified the key technologies Instacart offers, including: Multiple fulfillment options that allow consumers to get an order in minutes, hours or the following day, enabled by its picking technology and “community of dedicated shoppers who treat every order like their own”; In-store technologies including AI-powered smart carts, mobile (..)

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ATS Fulfillment Checkout Advertising 263

CJ Retail Solutions

AUGUST 11, 2024

From first visual displays to the point of sale, brands need to guarantee consistent representation at every customer touchpoint. Satisfied customers and sales can both benefit from effective brand integration. A customer should have a smooth transition from the window display to the point of sale once they are inside the store.

Point of Sale 52

Point of Sale Customer Experience Promotions Merchant Services 52

Retail TouchPoints

FEBRUARY 7, 2024

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. “Sam the Sommelier” awaits in the Chevron wine aisle.

Point of Sale 287

Point of Sale Promotions Inventory Management Grocer 287

Retail TouchPoints

OCTOBER 4, 2023

Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. Many retailers are needlessly accepting shockingly low conversion rates when stronger ecommerce strategies could be driving much higher returns, without the need to invest more into campaigns or advertising.

Merchant Services 264

Merchant Services Social Commerce Checkout Payment Services 264

Rain Pros

MARCH 17, 2023

As of June 1, 2023 QuickBooks Desktop will no longer be available for sale. And on October 4, 2023 QuickBooks Point of Sale will end operations. They also suggest that POS users, “…explore other point of sale solutions to determine what works best for your business.”

Point of Sale 52

Point of Sale Payment Services Specialty Retailers Jewelry 52

Inside Retail

JANUARY 21, 2024

The brand has grown to have a presence in 80 countries through a distribution network encompassing 1200 points of sale across stand-alone stores, franchises, department stores, multi-brand leather goods stores, travel retail and e-commerce websites.

Department Stores 262

Department Stores Boutique Fashion Accessories 262

Retail TouchPoints

MARCH 30, 2023

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

Retail TouchPoints

NOVEMBER 11, 2021

Another layer of the marketplace conversation is new media and advertising offerings. ET, hear from Kaspien CEO Kunal Chopra as well as executives from the Boogie Board and Strider Sports International brands on how to make the best decision for your company.

Merchant Services 342

Merchant Services Payment Services Consumer Beauty and Health 342

Inside Retail

JUNE 18, 2024

To draw foot traffic to the opening day of its Brisbane store, July promoted a competition via social media and local advertising. July was able to use its point of sale to log all of those new acquisitions into its single system.

Customer Experience 264

Customer Experience Promotions Returns Point of Sale 264