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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

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Cotswold Outdoor Group launches retail media network

Retail Gazette

Cotswold Outdoor Group has launched its new retail media network, providing onsite and offsite opportunities across its 75 stores nationwide. The company , which owns Cotswold Outdoor, Runners Need and Snow + Rock, said the offering marks a significant milestone in its strategy to deliver best-in-class, omnichannel retail experience.

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Airbnb Pushes Major App Update, Expands Into Services and Experiences Bookings

Retail Wire

Museums and art gallery tours; food and dining classes or experiences; outdoor and wildlife treks; workout, wellness, and beauty experiences including a chance to get involved with pro wrestling training and more are prominently advertised.

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Five key trends shaping the future of retail media in 2025

Inside Retail

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 This collaborative approach allows smaller and regional retailers to expand their reach, attract more advertisers, and boost their competitiveness in the retail media market.

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Brits prioritise their gardens as spring spending kicks off

A1 Retail

New research from eBay Advertising finds that while 7 in 10 UK garden owners intend to spend on their outdoor space this year, value is a driving factor, with nearly three-quarters saying theyre more likely to buy discounted items. The spring spending surge Despite financial constraints, enthusiasm for garden improvements remains high.

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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

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Watch out World – Amazon is Coming for TV

Retail TouchPoints

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.