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Luxottica fined $1.5 million for spam law breaches

Inside Retail

“It is unacceptable to include advertising or promotional material if a customer has no way to opt out of receiving these messages.” Similar penalties were recently given to multiple retailers including Outdoor Supacentre and Kmart.

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Amazon launches first byAmazon advertising campaign promoting own-brand grocery range

A1 Retail

There is also a two-week London-wide digital outdoor and digital display campaign. Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts.

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Check Out These Sidewalk Signs and Sandwich Boards to Promote Your Business

Small Biz Trends

Sidewalk signs also known as sandwich boards or a-frame signs are some of the most effective and affordable forms of advertising for a business. Besides their accessibility, outdoor sidewalk signs are easy to update. Made from all-weather hard plastic you can use in and outdoors. T-SIGN Outdoor A-Frame Sidewalk Sign.

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Landsec Announces ‘Below The Lights’ Experience Space Beneath Iconic Piccadilly Lights

365 Retail

Operated directly by Landsec’s Spotlight platform, a dedicated team will work in collaboration with Ocean Outdoor, who manage the advertising sales of Piccadilly Lights for Landsec, and cultural marketing agency 160over90, part of Endeavor, to curate a calendar of brand and cultural events for Below The Lights.

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The Beauty of Summer for Retail Store Owners

Retail Smart Guys

Here are some strategies that we have seen to be effective: Seasonal Promotions: Offer summer-themed promotions and discounts to entice customers. This could include special sales events, buy-one-get-one offers, or discounts on summer-related products like swimwear, outdoor gear, or vacation essentials.

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“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

Simultaneously, Yd has launched a Willy Wonka-esque promotion that will see over 100 suits given away to customers who locate golden tickets in stores, as well as via outdoor advertising.

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Tennent’s celebrates summer of football with new campaign

Talking Retail

The campaign includes a short film starring Scottish football star Ryan Christie, as well as outdoor advertising across Scotland throughout the summer. More than one million promotional packs of Tennent’s Lager will be available in. This story continues at Tennent’s celebrates summer of football with new campaign.

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