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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such.

Outdoor 245
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22 Small Business Ideas for Men in 2022

Small Biz Trends

This is a great opportunity for men who are handy and enjoy working outdoors. You can start this business by advertising your services online or through word-of-mouth. Corn roasting is a great low-cost business idea for men who enjoy working outdoors. Have a solid marketing strategy. Pressure Washing Business.

Outdoor 105
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Make Money from a Hobby with a Photography Business Course

Small Biz Trends

Whether you are a nature enthusiast, an outdoor person, a traveler, the one with an eye for the detail that catches the cat that scares the dog for a split second, or just someone with a camera and never really gave it time, photography is a skill that can be taught. Sell Stock Footage & Photography: Upload, Submit, Keywords.

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Choosing the Best Marketing Channels for Your Retail Brand

Retail Next

It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Email Marketing. Print Advertising.