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Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)

Retail TouchPoints

For mid-market companies that may not have the budgets and resources to compete with larger, multinational brands, data is the key to success. Heres how RMNs are helping mid-market brands stand out, inspire shoppers and, ultimately, get in the basket during the busy holiday shopping season and beyond.

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Dick’s Makes Olympic Play with Team USA Partnership, Plans to go for Gold at 2028 Games

Retail TouchPoints

As the Olympics kick off in Paris, Dick’s Sporting Goods has been awarded the title of Official Sporting Goods Retail Provider of Team USA for the 2028 Olympics ( LA28 ), which will be in Los Angeles. including original storytelling, advertising and social content that feature athletes and the Team USA brand.

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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. But we are looking at advertising in a positive light going forward.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. We’re seeing successful advertising tactics arise in many retail verticals for different reasons.

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Five key trends shaping the future of retail media in 2025

Inside Retail

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 This collaborative approach allows smaller and regional retailers to expand their reach, attract more advertisers, and boost their competitiveness in the retail media market.

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Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

Retail TouchPoints

In the past month alone, Walmart, Target, Best Buy and DICK’S Sporting Goods all have announced that they will not be opening their doors on Thanksgiving in an effort to limit the spread of COVID-19. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.