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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods.

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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

Kohl’s Marketplace is broadening our product offering online to capture incremental sales opportunities , and Kohl’s Media Network is leveraging our digital platform and site traffic to partner with more of our key brands and capture more advertising dollars,” Kingsbury said on the call.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. COVID-19 has only improved the business case.

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As World Cup breaks records, Adidas, Nike navigate bumps in retail demand

Inside Retail

The tournament in Australia and New Zealand promises to be among the most popular standalone women’s sporting events ever held , with FIFA expecting viewing figures of some two billion, despite time zone differences that make it difficult for many Europeans and Americans to tune in.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. For instance, many electronics retailers are seeing results with remarketing audiences, while sporting goods is excelling at ad efficiency. Learn From: Sporting Goods. Learn From: Automotive.

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How to Create Immersive Retail Experiences

Retail TouchPoints

The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. Out-of-home (OOH) advertising has evolved into digital-out-of-home (DOOH), allowing retailers to use digital signage in-store or in other locations to draw attention to their content.

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Walmart to Create Its Own Cryptocurrency

VMS

The trademarks were for virtual goods including electronics, décor, toys, sporting goods and personal care products. Walmart filed three applications under “Walmart Connect” – its digital advertising arm – for a financial exchange for virtual currency and advertising.