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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

With digital now accounting for 30% of Kohl’s sales annually, CEO Tom Kingsbury specifically pointed to the marketplace and the connected Kohl’s Media Network as “ two key digital growth initiatives ” for the beleaguered retailer on the company’s Q4 2022 earnings call.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. COVID-19 has only improved the business case.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. For instance, many electronics retailers are seeing results with remarketing audiences, while sporting goods is excelling at ad efficiency. Learn From: Sporting Goods. Learn From: Automotive.

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14 Top Health Influencers

Small Biz Trends

So their endorsement may mean more than those consumers just seeing a random advertisement. This account may be most relevant for healthcare brands related to alternative wellness. So her accounts could be relevant for a wide array of brands. Amanda (Meixner) Rocchio runs the popular Instagram account @meowmeix.

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How to Sell on Facebook Marketplace: A Guide for Businesses

Small Biz Trends

Highly targeted advertising. Home Goods. Sporting Goods. To enable the Shopping Checkout Feature, you’ll need to have an active shop as well as a commerce account. Step 4: Advertise Your Store and its Items on Facebook Marketplace. Entertainment. Free Stuff. Garden & Outdoor. Home Sales.

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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. Additionally, Artacho is internationally recognized by the main advertising festivals such as Cannes Lions and Webby Awards.

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Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

Retail TouchPoints

In the past month alone, Walmart, Target, Best Buy and DICK’S Sporting Goods all have announced that they will not be opening their doors on Thanksgiving in an effort to limit the spread of COVID-19. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.