Retail TouchPoints

JULY 8, 2020

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Location intelligence helped the QSR leader identify that afternoons were the busiest times for visits (vs.

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Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. In the U.S.,

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Retail TouchPoints

APRIL 10, 2025

Additionally, the retailer will use its digital-first Grapevine, Texas location as the model for future Sams Club stores as it remodels all 600 clubs in a strategic long-term growth investment. Executives from parent company Walmart shared an overall optimistic view of the retailers prospects, both in the U.S.

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Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

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Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

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Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

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Retail TouchPoints

DECEMBER 12, 2024

Grocery TV will now power more than 10,000 screens at Hy-Vees 400+ retail locations across the Midwest, reaching shoppers at key store touch points including the entrance, checkout, service departments, aisles and endcaps. The partnership will go live in February 2025.

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Retail TouchPoints

NOVEMBER 11, 2024

The carts’ interactive screen provides access to deals, offers and product recommendations based on the customer’s location in the store and the cart’s contents. These carts are an absolute hit with customers, helping local independent grocers solidify their place in the hearts and minds of the communities they serve.” ”

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Retail TouchPoints

NOVEMBER 18, 2020

To illustrate, here are a few examples of how retailers are using location intelligence to better inform their company’s customer retention strategy this holiday season: Start With Competitive Intelligence. Brands can use location intelligence to reach these customers who ordinarily would have visited their stores pre-COVID-19.

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Retail TouchPoints

JANUARY 22, 2025

How will you transport the units and control their placement in retail locations? For that matter, expanding into retail locations that are out of the way or in less desirable locations should be avoided. Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising.

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Retail TouchPoints

JUNE 16, 2025

This summer, Albertsons Media Collective will deploy in-store digital display networks in stores located in two regions that are key for the supermarket giant.

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Retail TouchPoints

MAY 5, 2025

Advertisers need to rethink the entire marketing funnel. Personalization cant be applied to Gen Z; it can only be applied to individuals who have a specific age, and define themselves by specific genders, cultural backgrounds, locations, etc. Shoppers expect brands to understand their preferences and anticipate their needs.

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Retail TouchPoints

APRIL 24, 2025

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

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Retail TouchPoints

JULY 17, 2023

looked for a partner when it opened its first physical location in May. He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. “We We’ve always wanted to test out a retail location. The location was in a city where Collars & Co.

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Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. Now advertisers will be able to drive those users to their mobile app to make purchases and connect with them more frequently.

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Retail TouchPoints

MARCH 28, 2025

Currently, new lawsuits are being filed nearly every day, particularly in locations where the law is deemed favorable, such as California. The first situation arises when retailers advertise a product at a sale price compared to a higher regular” original “compare at” or “strikethrough” price.

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Retail TouchPoints

JANUARY 29, 2024

The new network aims to connect advertisers to Planet Fitness’ more than 18.5 The company currently has 2,498 locations across the U.S. population across 2,400 clubs, skewing toward Gen Z and millennials, which our advertising partners are eager to serve in dynamic and efficient ways.”

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Retail TouchPoints

MARCH 13, 2025

The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app now bolstered by an international production company, content studio and advertising business. Wonder opened a food hall in a Quakertown, Pa. Additionally, Tastemade operates streaming channels carrying home, travel and design shows.

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Retail TouchPoints

NOVEMBER 27, 2024

Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye. Gymshark, for instance, offers gym classes, a running club and personal training at its flagship location in London. Digital channels are alive with opportunities to dazzle consumers. Several retailers already are leading the way.

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Consumer Marketing Promotions Customer Experience 277

Retail Focus

SEPTEMBER 14, 2023

Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.

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Retail TouchPoints

JANUARY 22, 2024

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. Here we explore the complex dimensions of DCO and its fundamental role in optimizing content for retail advertisers.

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Retail TouchPoints

APRIL 27, 2023

Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its demand-side advertising platform (DSP). Pear’s technology connects CPGs with more than 3,000 retailers, representing nearly 165,000 locations across the U.S.

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Inside Retail

DECEMBER 11, 2024

Online florist Meg’s Flowers has to pay $1 million in penalties after the Federal Court found the company falsified claims that it was a local florist located in multiple towns, suburbs, or localities that it posted on its websites. The misrepresentations were found to be in breach of the Australian Consumer Law.

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Retail TouchPoints

NOVEMBER 14, 2024

In February 2024 Wonder opened a new food hall location in a Quakertown, Pa. Walmart , and in March 2024 Wonder raised $700 million and revealed plans for operating 90 food hall locations by the end of 2025. Just over one year ago, in October 2023 , Wonder Group acquired meal kit retailer Blue Apron for $103 million.

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Retail TouchPoints

APRIL 1, 2025

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. boasting 365 locations. According to the State of Digital Grocery: In-Store Media Monetization report by Grocery Doppio, retail media networks for U.S.

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Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Multiple retailers have launched internal advertising divisions to help connect brands with customers.

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Retail TouchPoints

APRIL 25, 2025

With over 1,500 locations in almost 30 states, EG America is now helping its CPG partners reach its shoppers throughout the buying journey as well as measuring and optimizing their media spend. Convenience store chain EG America which operates a range of banners across the U.S.

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Retail TouchPoints

APRIL 19, 2022

Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors. Ad fraud is any online advertisement cost you pay for a non-targeted buyer. Step 2: Combat Ad Fraud.

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Retail TouchPoints

MAY 27, 2025

Why not experiment with relevant advertisements in our store to expose customers to new sellers and items (versus only what our algorithms might surface based on past purchases)? Decades before Amazon evolved into The Everything Store, Walmart already was an Everything Store, with locations in nearly every town and city in the U.S.

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Retail TouchPoints

NOVEMBER 19, 2024

We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed). That’s a reasonable short-term fix, since most brand advertisers are already familiar with what those opportunities can do. Is it right for retail media advertisers?

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Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Retail Wire

MAY 14, 2025

Airbnb Services: Private Chefs, Professional Massage and Spa Treatments, and More Launching with 10 different categories in 260 cities, Airbnb Services is all about allowing guests to be truly pampered while they stay at a booked location.

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Payment Services Outdoor Advertising Marketing 211

Retail TouchPoints

NOVEMBER 12, 2024

Whether they’re a student preparing for finals, an office administrator who needs to restock supplies or a working professional setting up their home office, we’re excited about all the ways our customers can benefit from having access to office supplies in Grubhub,” said Craig Whitmer, VP of New Verticals at Grubhub in a statement.

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Advertising Accounting Location Store Operations 162

Small Biz Trends

JUNE 15, 2025

Importance of Offline Marketing: Offline strategies such as print advertising, local events, and grassroots marketing create personal connections and foster community engagement. On the other hand, offline channels such as print advertising and events create personal connections that resonate with your audience.

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Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

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Advertising Promotions Consumer Customer Experience 288

Inside Retail

MARCH 13, 2025

IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? Additionally, we host focus groups throughout the year in both existing and new locations to better understand the needs and preferences of each of our communities.

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Retail TouchPoints

OCTOBER 2, 2024

This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Retailers Rethink Spaces, Blurring the Line Between Shopping and Advertising Studies show that U.S. in-store retail media advertising spending will increase more than 30%.

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