article thumbnail

Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly.

Grocer 251
article thumbnail

Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Albertsons Teams with Meta to Reinvent the Digital Circular

Retail TouchPoints

To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. We are merging product and promotional data to enable advanced targeting , actionable content and measurable performance.” In the U.S.

article thumbnail

Four Ways Retailers can Boost Retail Media Network Profitability

Retail TouchPoints

of all ad revenue , outpacing television advertising. The unique advantage of retail media, which includes access to customer transaction data, provides advertisers with reliable data, closed-loop measurement and proven performance for their ad spend. How can retailers capitalize on this shift and the emerging market opportunities?

article thumbnail

Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

Retail TouchPoints

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. The Sprouts website and app are also powered by Instacart Platform , which is Instacart’s technology suite for grocers.

article thumbnail

How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

Customers are looking for more ways to save, are cross-shopping more, buying more own brand and buying more product on promotion,” said Banducci. In addition to Coles, Woolworths and IGA – independent grocers, Bunnings and Amazon are benefitting from the cross-buying trend and seeing their market share increase.

Consumer 147
article thumbnail

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

Retail TouchPoints

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.