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Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Instacart Enhances Grocery Solutions with New AI Features, More In-Store Engagement Opportunities

Retail TouchPoints

Instacart has made a number of updates to its tools for grocers, further expanding its reach beyond its own app. But now those Shopify merchants can use the Instacart for Shopify app to actively advertise their products via Instacart Ads. And within Ads Manager, they can use Instacart’s digital marketing tools to grow their brand.

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Best of 2023: The 13 new female CEOs leading UK retailers

Retail Gazette

Helen Connolly, chief executive, New Look Back in June, New Look promoted its chief commercial officer of two years Helen Connolly to replace Nigel Oddy as CEO. ” Roisin Currie, chief executive, Greggs Greggs revealed that it would promote retail and property director Roisin Currie to CEO, replacing long-time leader Roger Whiteside.

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Instacart adds digital marketing tools for retailers

Mass Relators

Retailers of all sizes can leverage Instacart Marketing Solutions to create marketing campaigns that help increase sales by engaging customers through tailored promotions, including “buy one, get one” discounts.

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Supplier Diversity: A Look Around the Globe

Rangeme

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. economy each year and employ about 3 million workers, accounting for 10% of the U.K. Canadian Grocer. Canadian Grocer. are owned by ethnic minority business people.

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Jason & Scot Show Episode 309 Instacart IPO Filing

Retail Geek

That works those cohorts stick and then they can work on the economics because that’s gonna bring more advertisers per order because the more average more orders and more. GTV is going to bring more cpgs in that want to advertise against that then you could argue accelerating Revenue growth accelerating profitable unit economics.

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Retailers are losing tens of millions by undervaluing their retail media assets

Inside Retail

Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable. So it has become a bit like a tax the supplier brand pays to feature in parts of the retailer’s advertising, but it’s not always tracked or monitored.”