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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales.

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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Both retailers reported that the current economic environment has challenged consumers’ discretionary spending and that households have evolved their buying habits to seek out value.

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Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Albertsons Teams with Meta to Reinvent the Digital Circular

Retail TouchPoints

To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. Our pilot is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram to meet more consumers where they are. In the U.S.

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Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

Retail TouchPoints

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. The Sprouts website and app are also powered by Instacart Platform , which is Instacart’s technology suite for grocers.

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Four Ways Retailers can Boost Retail Media Network Profitability

Retail TouchPoints

of all ad revenue , outpacing television advertising. The unique advantage of retail media, which includes access to customer transaction data, provides advertisers with reliable data, closed-loop measurement and proven performance for their ad spend. How can retailers capitalize on this shift and the emerging market opportunities?

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The store is now the most impulsive shopping channel for 54% of UK consumers, ADvendio’s research shows

Retail Focus

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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