Retail TouchPoints

MAY 5, 2023

As the retail media landscape continues to grow , Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart ’s Carrot Ads platform to launch its own retail media network. The new offering is currently available in the U.S.

Advertising 286

Advertising Grocer Marketing Consumer 286

VMS

NOVEMBER 22, 2022

To bring this matter to grocery executives’ attention, Progressive Grocer reports , a group of consumer groups sent an open call-to-action letter to the presidents of a dozen large supermarket chains asking them to find ways to help senior citizens and low-income shoppers take advantage of advertised digital-only in-store discounts.

Grocer 97

Grocer Supermarket Advertising Consumer 97

Retail Wire

JANUARY 7, 2022

Thrive Market is launching a brand campaign to raise the online grocer’s profile with American consumers. The company, which previously only ran digital advertising, will add television spots in addition to YouTube. The spots are focused on connecting the brand’s ability to simplify the lives of busy consumers.

Marketing 130

Marketing Grocer Advertising Consumer 130

Retail TouchPoints

MARCH 24, 2022

Now the online grocery marketplace has launched a suite of technologies to help its partners continue their digital transformation with new fulfillment , advertising and insights capabilities. Instacart already powers the ecommerce and fulfillment experience for hundreds of retailers across North America.

Grocer 274

Grocer Fulfillment Advertising Marketing 274

Retail TouchPoints

JULY 14, 2023

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. In the U.S.

Advertising 220

Advertising Grocer Promotions Supermarket 220

Retail TouchPoints

MAY 3, 2024

The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences. Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront.

Grocer 147

Grocer Advertising Management Consumer 147

Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Best Buy Ads will partner with brands to guide their marketing efforts with relevant messages.

Advertising 281

Advertising Grocer Marketing Location 281

Inside Retail

MAY 2, 2024

In addition to Coles, Woolworths and IGA – independent grocers, Bunnings and Amazon are benefitting from the cross-buying trend and seeing their market share increase. Craig Flanders, CEO of advertising agency Spinach, believes the cross-shopping trend is here to stay for the foreseeable future.

Consumer 255

Consumer Shopping Supermarket Promotions 255

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.

Advertising 245

Advertising ATS Grocer Planning 245

Retail TouchPoints

AUGUST 18, 2021

Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. The high-margin nature of advertising provides a powerful foundation that may help Walmart solidify its lead in low-margin areas like grocery. compared to 2020. Target’s Same-Day Options Surge. growth experienced in Q2 2020.

Grocer 287

Grocer Advertising Fulfillment Shopping 287

Retail TouchPoints

SEPTEMBER 7, 2023

Instacart has made a number of updates to its tools for grocers, further expanding its reach beyond its own app. by retailers including Bristol Farms , Schnucks , ShopRite and Fairway Market. by retailers including Bristol Farms , Schnucks , ShopRite and Fairway Market.

Grocer 241

Grocer Accounting Advertising Shopping 241

Retail TouchPoints

SEPTEMBER 22, 2021

Retailers are increasingly building out advertising opportunities to help the brands they sell stand out from the crowd online, much as Amazon has done. Deploying content strategies that drive more eyeballs to their websites will only bolster retailers’ advertising efforts.

Grocer 285

Grocer Advertising Consumer Shopping 285

Retail TouchPoints

FEBRUARY 7, 2023

Here are five key trends for retailers to pay attention to as they strategize for the months and years ahead: Retail Media Networks (RMNs): One of the most important topics of the past 18 months, RMNs offer the opportunity for many grocers to expand their revenue by monetizing their data and scaling their on-site and off-site audience activation.

Grocer 264

Grocer Apparel Department Stores Point of Sale 264

Retail Gazette

DECEMBER 13, 2023

Sainsbury’s boss Simon Roberts has defended his move to sell the grocer’s customers’ shopping habits data to TV and consumer goods manufacturers looking to target their advertising. By understanding customers better, it means we can target our loyalty programmes more effectively.”

Supermarket 126

Supermarket Grocer Advertising Shopping 126

Indigo 9 Digital

JUNE 7, 2022

That’s one of the reasons why discount grocers like Aldi and Lidl were able to gain share in the United Kingdom over a decade ago after the last recession. Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share.

Marketing 52

Marketing Advertising Grocer Checkout 52

Retail Gazette

JULY 5, 2023

Ocado customers are adding to their shopping list from funerals and during toilet breaks, according to the online grocer’s latest advertising campaign. Read the full story and find out more about the campaign on Marketing Beat.

Shopping 59

Shopping Advertising Grocer Supermarket 59

Retail Gazette

FEBRUARY 22, 2024

Under the deal, Tesco Media & Insight Platform will help Vauxhall improve its advertising to customers interested in electric vehicles by promoting its products through the supermarket’s channels, including social, digital, and connected TV. ” The tie-up comes as supermarket giants ramp up their retail media offer.

Supermarket 64

Supermarket Advertising Grocer Promotions 64

Retail TouchPoints

DECEMBER 1, 2021

The UK’s largest retailer, Tesco , has joined the likes of Walmart and Target by launching new advertising capabilities that will allow brands and agencies to reach its massive digital audience. The new retail media network — dubbed Tesco Media and Insight — will be powered by consumer data science company dunnhumby. “As

Grocer 270

Grocer Advertising Consumer ATS 270

Retail Gazette

MARCH 20, 2024

Aldi’s claim that it was “the home of Britain’s cheapest Christmas dinner” has been ruled misleading, after Sainsbury’s reported it to advertising watchdog ASA The newspaper ad highlighted that Which? The advertising watchdog upheld the complaint. It added that the Which? ” Which?

Advertising 64

Advertising Supermarket Grocer Accounting 64

Mass Relators

MARCH 27, 2023

SAN FRANCISCO — Instacart has introduced new digital marketing tools designed to help retailers create more affordable, personalized experiences for their customers and build brand loyalty, the company said on Monday.

Marketing 52

Marketing Promotions Accounting Grocer 52

365 Retail

MARCH 7, 2023

Ocado Retail, the world’s largest dedicated online supermarket, has partnered with The Trade Desk, a global advertising technology firm, to offer advertisers direct access to customer behaviour data.

Grocer 59

Grocer Advertising Supermarket Marketing 59

Retail Gazette

JANUARY 31, 2024

Co-op has launched the UK’s first convenience retail media network, designed to help brands improve their advertising opportunities and better reach their target customers. The Co-op Media Network combines the retailer’s in-house team and long-term agency partner Threefold under one identity, The Grocer reported.

Supermarket 52

Supermarket Advertising Grocer Planning 52

Inside Retail

JULY 12, 2023

Already, the app has partnered with Spano’s IGA and Country Grocers across Victoria and Queensland, and will soon expand into more states. The UK business operates on a subscription basis, whereas the Australian business is free for consumers to join, but supermarkets are charged per item they advertise.

Supermarket 246

Supermarket Grocer Advertising Consumer 246

Retail TouchPoints

MARCH 3, 2022

By 2027, the global last mile delivery market is expected to reach more than $200 billion , nearly double what it was in 2020. How can I break down this expanding market and all its key players? The delivery and last-mile vendor markets are growing rapidly. What brand and customer service risks that do we need to consider?

Advertising 242

Advertising Marketing Grocer Customer Experience 242

Retail TouchPoints

MAY 2, 2023

in revenues for advertisers in the U.S.; Directed by Academy Award-winning filmmaker Rayka Zehtabchi, the film depicts the comeback story of Tom Mulholland, the owner of Mulholland Grocery , a multigenerational grocer in Malvern, Iowa. The findings show that: Every dollar spent on Meta ads drives on average $3.31

Grocer 244

Grocer Advertising Shipping Accounting 244

Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

Payment Services 290

Payment Services Shopping Checkout Kiosk 290

Retail Gazette

SEPTEMBER 26, 2023

The campaign, which goes by the slogan “Good food for all of us”, is set to hit the grocer’s advertising and marketing festive campaigns from November.

Grocer 59

Grocer Supermarket Advertising Planning 59

Retail Gazette

DECEMBER 28, 2023

She has unveiled plans to create a new “consumer function” arm combining the company’s digital, marketing and customer value proposition teams, led by a newly created role of chief consumer officer. Marchant, who has led F&F clothing since July 2020, joined the grocer ‘s clothing arm as buying director in 2007.

Grocer 69

Grocer Promotions Fashion Management 69

Retail TouchPoints

FEBRUARY 7, 2024

As a result, as the science of commerce has evolved rapidly online, driving deeper personalization and more efficient deployment of marketing and logistics resources, the physical store environment has remained stubbornly analog. If the NRF show is any indicator, then that is exactly things are headed in the coming years.

Point of Sale 263

Point of Sale Promotions Inventory Management Grocer 263

VMS

MAY 17, 2021

That was the main change in shopping behavior grocers experienced during the coronavirus pandemic. For many grocers, that translated into higher sales. VMSD checked in with several grocers and design firms specializing in the grocery sector for some likely answers. Advertisement. Advertisement. Advertisement.

Shopping 52

Shopping Grocer Checkout Visual Merchandising 52

Mass Relators

MAY 23, 2023

The Save Mart Companies (TSMC), a grocer operating about 200 stores under the Save Mart, Lucky, and FoodMaxx in California and Western Nevada, is set to enhance its digital footprint through the launch of its retail media network. The post Save Mart launches retail media network appeared first on MMR: Mass Market Retailers.

Advertising 52

Advertising Grocer Consumer Location 52

365 Retail

MARCH 6, 2024

Beloved for its ‘midl’ aisle, ironically cool own-brand socks and sliders, and top-notch in-store bakery, Lidl is now officially the UK’s best supermarket after taking the top gong at a glittering awards ceremony in London last night – the first time it has beaten fellow German grocer Aldi.

Supermarket 52

Supermarket Fashion ATS Grocer 52

Indigo 9 Digital

JUNE 22, 2022

Advertising. Amazon now has the third largest digital marketing business in the United States behind Google and Facebook. As Amazon built its advertising business other retailers took notice. Many retailers including Walmart, Target and Kroger see advertising as a new, lucrative and more profitable revenue stream.

Advertising 52

Advertising Grocer Fulfillment Sporting Goods 52

Retail Geek

AUGUST 29, 2023

So it’s been a very dry IPO market for startups and thus of interior backed investors. 10:38] Sequoia and a couple others this is very unusual but I think it’s an interesting play because it basically says to the market. Gone so well they’re down like 95% bird the scooter company did this as well.

Merchant Services 52

Merchant Services Grocer Advertising Payment Services 52

Indigo 9 Digital

MAY 12, 2022

One of Uber’s key partnerships in the grocery space is with Tesco, the UK’s largest grocer. Fulfilling grocery orders is believed to be more profitable since Uber doesn’t have to conduct marketing activities to generate a flow of orders, i nstead the grocery retailer provides the supply. Advertising. Cross platform synergies.

Advertising 52

Advertising Fulfillment Grocer Consumer 52

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Digital signage is a good example of this.

Advertising 76

Advertising Visual Merchandising Kiosk Location 76

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52