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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly.

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Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Albertsons Teams with Meta to Reinvent the Digital Circular

Retail TouchPoints

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. In the U.S.

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Four Ways Retailers can Boost Retail Media Network Profitability

Retail TouchPoints

of all ad revenue , outpacing television advertising. How can retailers capitalize on this shift and the emerging market opportunities? This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets.

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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

Customers are looking for more ways to save, are cross-shopping more, buying more own brand and buying more product on promotion,” said Banducci. In addition to Coles, Woolworths and IGA – independent grocers, Bunnings and Amazon are benefitting from the cross-buying trend and seeing their market share increase.

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Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

Retail TouchPoints

As the retail media landscape continues to grow , Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart ’s Carrot Ads platform to launch its own retail media network. The new offering is currently available in the U.S.

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Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

Retail TouchPoints

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.