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Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Instacart Enhances Grocery Solutions with New AI Features, More In-Store Engagement Opportunities

Retail TouchPoints

Instacart has made a number of updates to its tools for grocers, further expanding its reach beyond its own app. by retailers including Bristol Farms , Schnucks , ShopRite and Fairway Market. by retailers including Bristol Farms , Schnucks , ShopRite and Fairway Market.

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Instacart adds digital marketing tools for retailers

Mass Relators

SAN FRANCISCO — Instacart has introduced new digital marketing tools designed to help retailers create more affordable, personalized experiences for their customers and build brand loyalty, the company said on Monday.

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Aldi ‘cheapest Christmas dinner’ ad was misleading, says ASA

Retail Gazette

Aldi’s claim that it was “the home of Britain’s cheapest Christmas dinner” has been ruled misleading, after Sainsbury’s reported it to advertising watchdog ASA The newspaper ad highlighted that Which? The advertising watchdog upheld the complaint. It added that the Which? ” Which?

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Walmart, Amazon, Meta Showcase Support for SMBs with New Data, Services

Retail TouchPoints

Not surprisingly, given that small businesses account for 99.9% in revenues for advertisers in the U.S.; Directed by Academy Award-winning filmmaker Rayka Zehtabchi, the film depicts the comeback story of Tom Mulholland, the owner of Mulholland Grocery , a multigenerational grocer in Malvern, Iowa. of all businesses in the U.S.,

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Navigating Delivery Disruption: 3 Questions Retailers Need to Answer

Retail TouchPoints

By 2027, the global last mile delivery market is expected to reach more than $200 billion , nearly double what it was in 2020. How can I break down this expanding market and all its key players? The delivery and last-mile vendor markets are growing rapidly. What brand and customer service risks that do we need to consider?

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Best of 2023: The 13 new female CEOs leading UK retailers

Retail Gazette

She has unveiled plans to create a new “consumer function” arm combining the company’s digital, marketing and customer value proposition teams, led by a newly created role of chief consumer officer. Rothwell has spent 10 years at the gifts retailer, starting as head of account management in 2012.

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