Retail TouchPoints

JUNE 10, 2025

Authenticity Over Advertising Gen Z grew up with endless access to information and a finely tuned radar for inauthenticity. Traditional advertising methods are often dismissed, especially those that feel overly polished or impersonal. They don’t just evaluate brands based on what they sell, but on what they stand for.

Social Commerce 162

Social Commerce Fast Fashion Advertising Consumer 162

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

Sporting Goods 306

Sporting Goods Advertising Consumer Apparel 306

365 Retail

MAY 23, 2024

By partnering with established resale platforms like Reflaunt and Depop , the social media giant is positioning itself at the forefront of an emerging trend – the convergence of social media, e-commerce, and sustainable fashion. Gone are the days when social sales equated to merely cheap fast fashion tat.

Social Commerce 52

Social Commerce Fashion Fast Fashion Consumer 52

A1 Retail

FEBRUARY 12, 2024

The opportunities for showcasing our products, networking, advertising, meeting potential buyers and generating leads have been plentiful! Bella from Bella Rosa Sticker Books said “Spring Fair has been a fantastic ‘spring’ board for us a small, independent family run business.

Fashion 59

Fashion Returns Accounting Management 59

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 310

Marketing Advertising Consumer Marketing Spend 310