Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers. What is Consumer Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail Focus

JANUARY 21, 2025

His agency secured Club L London as its first client and played a pivotal role in supporting the brands direct-to-consumer launch, where Dans expertise was integral to its early success. Dan has been a key figure in the brands evolution since 2018, initially collaborating as the Founder of boutique marketing agency Flying People.

Marketing 147

Marketing Boutique Wholesale Advertising 147

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

Wholesale 278

Wholesale Advertising Consumer Promotions 278

Retail TouchPoints

MARCH 24, 2023

The list, which changes nearly every day, now includes everyone from platforms like Shopify ; multi-category merchants like Macy’s , BJ’s Wholesale Club and Lord & Taylor ; category specialists like Best Buy and HelloFresh ; and even commerce intermediaries like Instacart and Uber. First, they only sell their own brands.

Advertising 295

Advertising Merchant Services Wholesale Marketing 295

Inside Retail

JUNE 15, 2025

Thailand’s The Nation newspaper reported that, in 2023, the wholesale and retail trade sector contributed about THB2.8 Malls are frequently included on travel itineraries, and airlines and tour operators advertise them as must-see sites. The digital revolution has irrevocably altered consumer shopping behaviours.

Shopping 130

Shopping Wholesale Consumer Department Stores 130

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. Both Shein and Temu offer cheap Chinese wholesale goods, but they didn’t only win on competitive pricing. billion in advertising during the first year of its U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

NOVEMBER 21, 2022

But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales and elusive profitability, True Classic is doubling down on digital. . Not to mention that this approach can also be quite cost-effective, which is becoming more important as digital advertising costs skyrocket. “A

Marketing 317

Marketing Advertising Wholesale Apparel 317

Wiser

OCTOBER 15, 2019

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

Wholesale 92

Wholesale Consumer Shipping Advertising 92

Retail TouchPoints

APRIL 26, 2024

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal.

Wholesale 278

Wholesale Consumer Marketing Advertising 278

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. While some DTC brands are strategically entering into brick-and-mortar via branded storefronts, others are doubling down on wholesale.

Advertising 264

Advertising Store Operations Merchant Services Wholesale 264

Inside Retail

DECEMBER 18, 2024

In addition to these pop-culture-fueled collaborations, Olipop has built consumer awareness and a cool factor through entertainment features in shows like Hulus Only Murders in the Building. They need products that resonate with that audience. They need products that resonate with that audience.

Wholesale 130

Wholesale Consumer Marketing Advertising 130

Retail TouchPoints

AUGUST 13, 2021

As data privacy increases, it becomes more and more challenging to get data about [consumers] from other places. Merchants, particularly large retailers, who historically had this wholesale relationship where they had vendors and buyers now recognize there’s a benefit to a third-party marketplace model.

Merchant Services 299

Merchant Services Payment Services Fulfillment Advertising 299

Retail TouchPoints

MARCH 22, 2022

The model that Amazon first pioneered 22 years ago — an online shop of products from third-party sellers (as opposed to its own inventory) and advertising offerings to help those sellers connect with consumers — is becoming commonplace across the retail industry. It very well might be [advertising].”. Be “customer obsessed.

Advertising 299

Advertising Department Stores Wholesale Management 299

Retail Dive

JUNE 24, 2025

The fashion industry experiences more returns than any other, with over two-thirds of consumers returning clothing or footwear in the past year. Dive Brief: E-commerce retailers with generous return policies have greater brand loyalty than those with stingier ones, according to a Rithum survey of 6,000 consumers released last month.

Returns 59

Returns Consumer Payment Services Merchant Services 59

Retail TouchPoints

DECEMBER 14, 2021

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers — represents a much-needed gold mine for retailers and brands. They’re not using data, especially first-party data, to understand what consumers want.

Advertising 264

Advertising Consumer Wholesale Finance 264

Retail TouchPoints

AUGUST 4, 2022

However, the retail giant also is investing in new jobs in other areas, such as supply chain, ecommerce, health and wellness and advertising sales, including creating new roles. The primarily DTC retailer is making a pivot toward wholesale following an agreement to stock its products at Sephora stores starting in early 2023.

Wholesale 260

Wholesale Apparel Advertising Promotions 260

Inside Retail

JUNE 17, 2025

per cent and advertising growth of 50 per cent. International strong as membership income soars Walmart International, which includes non-US Sam’s Club wholesale stores, accounted for$29.8 The National Bureau of Statistics reported year-on-year retail sales growth for consumer goods of 5.1 per cent, operating income grew by 4.3

Accounting 130

Accounting Wholesale Fulfillment Advertising 130

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. After six months of B2C sales in the U.S., This is the key to growth.”

Planning 278

Planning Accounting Wholesale Consumer 278

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways. I mean that at the individual level,” he said.

Marketing 278

Marketing Consumer Wholesale Accessories 278

Retail TouchPoints

AUGUST 15, 2024

One of the things we learned from a recent customer segmentation study is that we have a very active consumer who is seeking solutions that are pleasing for the entire family,” explained Annie Streit, Chief Commercial Officer of Daily Harvest, in an interview with Retail TouchPoints. Retail trial is very low risk.

Consumer 263

Consumer Wholesale Marketing Grocer 263

Inside Retail

MARCH 16, 2023

It’s more so about how we communicate the message through advertising. A lot of the way that consumers over there soak in messaging is different than how they do here, so we have to tailor our advertising a bit for the North American market. IR: What do you think the rest of this year looks like for Vacay?

Wholesale 242

Wholesale Advertising Marketing Boutique 242

Independent Retailer

DECEMBER 23, 2022

consumers have been pulling back on clothing and durable goods as soaring inflation raises the cost of food and basic items. Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . If they are not, consider exploring partnerships with new wholesalers. .

Inventory Management 98

Inventory Management Wholesale Management Markdowns 98

Small Biz Trends

JUNE 19, 2025

Robust Marketing Strategies: Building an online presence and engaging in local advertising are crucial to attract customers and boost your retail store’s visibility. A solid grasp of market dynamics and consumer behavior helps in making informed decisions. Opening a retail store can be an exciting yet daunting venture.

Store Layout 101

Store Layout Promotions Inventory Management Advertising 101

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Consumer 246

Consumer Wholesale Marketing Returns 246

Independent Retailer

JULY 7, 2022

If you are debating whether or not to start a wholesale business, you have come to the right place. As a wholesaler, you are going to be providing products to other companies at a discounted price. Now that you know what wholesalers do, you also need to understand profit margins in order to make money. billion in revenues).

Wholesale 93

Wholesale Home Furnishings Net Profit Operating Expenses 93

Retail TouchPoints

NOVEMBER 27, 2023

During the holiday season, the brand remains true to this core strategy, but the team also listens and engages with consumers to get valuable insights that lead to timely content around holiday gifting moments — moments that are incredibly lucrative for the brand. “I These insights then guide Touchland’s content creation and resharing.

Consumer 296

Consumer Wholesale Marketing Accessories 296

Retail TouchPoints

MAY 12, 2021

It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC). Its wholesale sales had dried up and its retail stores were forced to close in early lockdowns. It reported the highest single day of sales on May 4, 2020.

Jewelry 269

Jewelry Merchant Services Customer Experience Wholesale 269

Retail TouchPoints

MAY 27, 2021

They join a growing roster of retailers that are expanding their online reach by allowing third-party brands to sell directly through their ecommerce sites , bypassing traditional wholesale relationships. Regardless of the form the marketplace takes, the aim is the same — to keep consumers in your ecosystem for as long as possible.

Fulfillment 280

Fulfillment Advertising Shopping Department Stores 280

Retail TouchPoints

DECEMBER 6, 2023

There’s fulfillment costs and advertising costs. Not to mention, those particular platforms are more competitive [when it comes to capturing consumer attention]. They want to make sure they don’t just have the wholesale business, but also the seller business.” Sellers are looking elsewhere for profitability.”

Merchant Services 278

Merchant Services Wholesale Fulfillment Advertising 278

Retail TouchPoints

MAY 9, 2023

Consumers are also driving the march to automation, asking retailers for automated features to make their shopping journeys more seamless. According to Square’s Future of Commerce report, 44% of consumers want to use automation to help find product information or inventory — an important trend worth paying attention to. What’s Next?

Payment Services 289

Payment Services Inventory Management Marketing Checkout 289

Inside Retail

FEBRUARY 24, 2025

IR : What is the role of stores in the Ksubi business, and how do you ensure you’re offering a consistent experience across stores, online and wholesale? Your own stores, DTC and wholesale combine to build your brands ecosystem. How do you measure success in this area, especially given the increasingly noisy advertising market?

Wholesale 130

Wholesale Marketing Advertising Accounting 130

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Advertising 260

Retail TouchPoints

FEBRUARY 23, 2023

These new capabilities are now available to grocers across North America and are already being used by wholesalers like Associated Food Stores as well as retailers including New Seasons Market , Niemann Foods , The Fresh Market and Uncle Giuseppe’s Marketplace.

Management 263

Management Grocer Fulfillment Wholesale 263

Inside Retail

JANUARY 21, 2024

Customer experience is almost as important to consumers as the product itself, and the experience of buying a luxury item directly from the designer is an area in which luxury brands are constantly investing. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

Department Stores 262

Department Stores Boutique Fashion Accessories 262

Retail TouchPoints

JULY 17, 2023

He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. That data gives [us] an informed perspective around what the local consumer is doing in a particular market, and we’re able to use that information with prospective brands’ ecommerce data.”

Location 237

Location Visual Merchandising Store Operations Wholesale 237

Retail TouchPoints

DECEMBER 5, 2022

Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98