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2021: The Year of Social Advertising

Retail TouchPoints

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. In fact, some major retailers reported double-digit growth in ecommerce sales during Q2, right at the outbreak of the pandemic. In fact, Smartly.io

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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

Theyre easy, snackable content, Olivia Plotnick, founder at Wai Social, told Inside Retail. The product might only be mentioned subtly or not at all. In Southeast Asia, broadcasters, advertisers and content studios are closely watching how this genre might localise. The formula? A blueprint for Asia? With more than 9.6

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This cutting-edge technology is capable of understanding and analyzing its environment, to support retailers by making the most of their resources and ultimately improving the overall experience for shoppers and employees. Likewise, the retail industry is in a unique place to transform with a mindfulness around privacy.

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How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel

Retail TouchPoints

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other T things (tariffs and trade deals), but a lot of retail marketers will be very unhappy if some kind of solution isnt eventually found. Its the new television.

Marketing 165
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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

Reaching the Polychannel Shopper Despite the market changes and resulting challenges in marketing to the polychannel shopper, there are opportunities available to fast moving consumer goods (FMCG) marketers. One way to reach polychannel shoppers is through retail media networks.

Shopping 289
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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Knowing how audiences engage with various media channels is crucial for building a more cohesive and intelligent marketing mix, but it’s no easy task. Uncovering each channel’s conversion window.

Location 279