Retail TouchPoints

JULY 8, 2020

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Knowing how audiences engage with various media channels is crucial for building a more cohesive and intelligent marketing mix, but it’s no easy task. Uncovering each channel’s conversion window.

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Retail TouchPoints

MARCH 26, 2024

If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel. Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy.

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Advertising Apparel Consumer Marketing 264

Inside Retail

MAY 8, 2022

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . And I swear I’ve never been more susceptible to a digital promo in my life.

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Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. According to Statista , retail ecommerce sales are predicted to reach $8.1 They are being challenged with growing ad fraud in digital campaigns and a slowing economy. trillion by 2026.

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Retail TouchPoints

JULY 7, 2021

Omnichannel payment intelligence solution Commerce Signals has launched a transaction-based segmentation library to help digital advertisers reach high-value audiences. The goal for the platform is creating more efficient media buys and greater incremental revenues for advertisers.

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Retail TouchPoints

NOVEMBER 27, 2024

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye.

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Retail TouchPoints

JULY 30, 2024

Every retailer’s nightmare is a shelf stocked with products that just won’t budge — yet it’s a reality facing many retailers. Even with research tools and ad tactics galore, new products still fail to resonate with consumers at an alarming rate. Rick Thornhill is President at Insight Pack.

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Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

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Retail Focus

DECEMBER 12, 2024

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

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Retail TouchPoints

JUNE 25, 2025

From customer transactions to inventory management, retailers need to be able to manage, integrate and govern their data to make informed decisions that drive growth and profitability. Many vendors are now launching retail-specific data management solutions in response to this demand. billion in 2021 to $40.88

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Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. This is true all year long, but recent studies show at least 26.8% of retail sales happen during Q4. So holidays are a huge deal for retail. Why CTV Advertising is the Best Option for Businesses During a Critical Sales Period. living rooms.

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Retail TouchPoints

MAY 18, 2023

Meta has found that 85% of shoppers actively seek out promotions and other offers before making a purchase, and the new promotional ads format aims to make it easier to help them find deals while enabling retailers to complete more sales. The promotional ads test will launch for select advertisers in the U.S., UK, Canada and India.

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Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

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Retail TouchPoints

APRIL 2, 2024

It’s the minimum amount a player needs to buy in to the game — and a guarantee that, whatever happens, the players know they have a shot at winning at least that amount of money. For marketers and advertisers, especially those who work for retail brands, TV guarantees brand awareness. For consumers, a lot.

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Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

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Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead.

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Inside Retail

MARCH 19, 2025

Personalisation at scale is top of mind for most brands, but Coca-Cola was one of the first to execute the marketing strategy, and well before the age of artificial intelligence (AI). CocaCola is best-in-class when it comes to creating marketing moments and creative campaigns that resonate. billion 8 oz beverages a day.

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Retail TouchPoints

APRIL 18, 2024

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. However, major retailers like Amazon and Walmart currently capture the lion’s share of ad sales.

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Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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Retail TouchPoints

OCTOBER 2, 2024

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Here are a few trends impacting retail experiences. Signage is everywhere.

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Retail TouchPoints

APRIL 9, 2025

Retail markets move fast, especially now that many, if not all, major retailers are betting big on emphasizing ecommerce over physical locations. As part of this push, the once-reviled practice of data scraping and aggregation has become a pivotal tool for retailers.

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Retail Focus

FEBRUARY 15, 2024

Key Strategies for Retailers Digital and Social Media Marketing In the digital age, a robust online presence is non-negotiable. Retailers should leverage these platforms for targeted advertising, engaging content, and interactive campaigns that encourage sharing and participation.

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Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

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Retail Focus

NOVEMBER 21, 2024

For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales. Online retail, in particular, has grown significantly, with customers valuing the convenience of home delivery and the ability to browse a wide range of flavours and options at their leisure.

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Retail TouchPoints

MAY 9, 2025

Right now, thats not at traditional supermarkets. Rethinking Grocery Marketing When grocery stores advertise a handful of CPG-funded products, only shoppers that prefer that brand are likely to respond. As a result, customers end up shopping at multiple locations or settling for a brand that isnt their first choice.

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Retail TouchPoints

DECEMBER 16, 2022

But as ecommerce has become a more prominent contributor to retailers’ bottom lines, and the cost of doing business online gets more expensive (think rising shipping costs and increasing returns), the mere existence of an ecommerce operation is no longer enough — retailers now have to find a way to make money online.

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Retail TouchPoints

JULY 15, 2022

It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re

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Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Tokinomo

OCTOBER 10, 2023

The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching consumers have given way to innovative strategies that capitalize on the convergence of physical and digital retail environments.

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Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S.

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Retail TouchPoints

SEPTEMBER 20, 2021

How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave? Simply put, what is the future of experiential retail? Experiential Retail: What it is and How we Got Here.

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Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

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365 Retail

JUNE 28, 2022

In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend. With the growth of Retail Media networks, this is becoming more and more accessible for brands. Prem Patel, Managing Director of Catalina UK.

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Inside Retail

APRIL 22, 2021

The e-commerce industry is growing at a rapid rate, and it’s impacting brands and retailers in numerous ways. At the same time, it can be incredibly challenging to keep up with trends that change almost daily. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

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Inside Retail

MAY 3, 2021

While at first glance, the platform appears to be dominated by video game streaming, other categories include Just Chatting, where anyone with a camera can provide entertainment for an audience, Makers & Craft, and Travel & Outdoors. The post Itching to Twitch: Inside the world of live-streaming appeared first on Inside Retail.

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Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. The timing to move to digital retail media has never been better, says Townsend.

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Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. In looking at Google Ads performance among a sample of enterprise U.S. Learn From: Apparel.

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