Retail TouchPoints

APRIL 18, 2022

WAG first tried to leverage its Good Dog Club loyalty program to address these challenges, but despite the Club’s combination of new product alerts, promotional offers, text campaigns and emails, customer loyalty was still lagging.

Promotions 319

Promotions Advertising Returns Management 319

A1 Retail

OCTOBER 12, 2023

Available at Amazon Fresh in store and online, as well as through Amazon.co.uk , the brand’s mission is to give shoppers gobsmacking quality and outstanding value. Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts.

Advertising 59

Advertising Promotions Outdoor Accounting 59

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

Advertising 298

Advertising Shopping Promotions Marketing 298

Retail TouchPoints

APRIL 4, 2023

Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. These are individuals or businesses with a significant (and loyal) following on the platform, who can help you promote your brand to a wider audience.

Management 237

Management Advertising Marketing Accounting 237

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

Brand Management 78

Brand Management Management Consumer Marketing 78

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

Advertising 271

Advertising Promotions Management Marketing 271

Retail TouchPoints

AUGUST 12, 2021

They are moving the respondent experience from tiresome box-checking toward free-flowing natural conversations, at speed and at scale. Online surveys can, in theory, be just as effective at hearing the voice of the customer as focus groups or social listening tools. The Online Hearing Problem.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 248

Advertising Marketing Customer Experience Management 248

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 285

Advertising Marketing Social Commerce Consumer 285

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 297

Social Commerce Beauty and Health Advertising Merchant Services 297

Inside Retail

OCTOBER 5, 2022

ASIC is concerned the advertising did not provide consumers with the full picture, that they could only use the interest-free payment method by applying for and using certain Latitude credit cards,” said Sarah Court, deputy chair at ASIC. The date for the first case management hearing has yet to be scheduled by the court. .

Payment Services 246

Payment Services Finance Advertising Promotions 246

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. Read more The holiday season is when promotions do their best work. Increase customer satisfaction by up to 20%.

Promotions 85

Promotions Employee Engagement Checkout Returns 85

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. The unique advantage of retail media, which includes access to customer transaction data, provides advertisers with reliable data, closed-loop measurement and proven performance for their ad spend. Mazumder holds an MBA in General Management from Chicago Booth.

Advertising 215

Advertising Grocer Marketing Consumer 215

Retail TouchPoints

APRIL 19, 2023

The biggest obstacle is the initial financial investment along with the organizational structure to manage the program over time. Another big trend on the horizon is the growing convergence of loyalty programs with advertising and promotions. Converging loyalty and other programs.

Advertising 248

Advertising Promotions Consumer Management 248

Retail TouchPoints

APRIL 3, 2024

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Certain demographics may be more or less receptive to different types of images or advertisements.

Promotions 276

Promotions Customer Experience Point of Sale Accessories 276

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. This approach makes managing multiple campaigns easier and less complex as we scale.” .

Advertising 286

Advertising Grocer Marketing Consumer 286

Retail TouchPoints

AUGUST 22, 2023

“It’s crucial that retailers bake a marketplace strategy into their overall commerce strategy; otherwise, they’re missing out on being the first stop along the path to purchase,” explained Melissa Minkow, Director of Retail Strategy at CI&T in an interview with Retail TouchPoints.

Advertising 228

Advertising Fulfillment Consumer Promotions 228

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 268

Advertising Promotions Consumer Customer Experience 268

Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

Advertising 130

Advertising Promotions Returns Management 130

Retail TouchPoints

JUNE 15, 2022

At the moment a “ couple hundred U.S.-based The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Bing’s goal might be similar.

Merchant Services 304

Merchant Services Shopping Payment Services Advertising 304

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected. When customers are focusing exclusively on promotions, keep connecting with emotional content that drives long-term bonds.

Marketing 284

Marketing Promotions Advertising Comparison Shopping 284

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Join Australia’s B2B2C marketplace and source high-quality, trending products from a wide range of suppliers at competitive prices.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Wiser

APRIL 29, 2024

At its core, the Perfect Store concept for eCommerce is about crafting an optimal shopping experience that maximizes a brand’s sell-out potential across online platforms. Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail.

Promotions 78

Promotions Advertising Returns Consumer 78

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

Advertising 286

Advertising Accounting Marketing Promotions 286

Retail TouchPoints

MAY 18, 2023

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Advertising 255

Advertising Promotions Checkout Marketing 255

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Another warning sign is the products being promoted might be in a higher or lower price range than their usual staples, or in a different style.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail Focus

DECEMBER 14, 2023

billion times (more if you include #tiktokmademebuythis), on diverse promoted products, it’s a clever marketing ploy that has woken many retailers and etailers to the potential of TikTok as an advertising platform. The learning phase Almost all social media platforms have a learning phase for advertising. Viewed more than 77.4

Advertising 147

Advertising Promotions Marketing Management 147

Retail TouchPoints

JULY 21, 2022

Etsy has appointed its Chief Product Officer Kruti Patel Goyal as Depop CEO following the resignation of Maria Raga from the leadership role at the fashion resale marketplace. Ascending the ranks over the years, she has held roles leading global seller services, corporate development and managing the international growth team.

Advertising 309

Advertising Promotions Management Fashion 309

Independent Retailer

DECEMBER 23, 2022

Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . This is why inventory management is key, especially as retailers look to deal with unsold merchandise after the holidays. Offer Promotions & Product Markdowns. Census data. back to top.

Inventory Management 76

Inventory Management Wholesale Management Markdowns 76

Inside Retail

SEPTEMBER 9, 2021

In this article I explain why and look at three big opportunities for pharmacy in the years ahead. Pharmacy purchases would be a natural extension of managing one’s health via digital platforms. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions. So, why pharmacy?

Promotions 239

Promotions Advertising Management Checkout 239

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 233

Marketing Retail Marketing Advertising Promotions 233

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Prasanna Dhungel is the Co-founder and Managing Partner of GrowByData.

Advertising 264

Advertising Marketing Location Consumer 264

Retail TouchPoints

AUGUST 30, 2023

We have a broad customer base, so we look at TikTok to fill the top of the funnel – it’s about building brand awareness,” said Debi Theis, President of fragrance brand Henry Rose in an interview with Retail TouchPoints. million impressions.

Advertising 240

Advertising Promotions Consumer Returns 240

Retail TouchPoints

FEBRUARY 13, 2023

Camp implemented a robust marketing approach, including email and advertising, to promote the tool and drive engagement. Now, the Camp team is reflecting on its success and implementing a plan to further improve the product discovery tool for year-round revenue creation. “We

ATS 256

ATS Shopping Advertising Planning 256

Retail TouchPoints

JANUARY 12, 2023

Let’s take a look at a few of these. Become an Amazon darling and you have a good shot at getting displayed in the Buy Box, but brands need to ensure resellers aren’t getting in your way by properly using Brand Registry and aggressive reseller abatement. Neatness counts at Amazon. Get as aggressive on promotions as possible.

Fulfillment 269

Fulfillment Advertising Accounting Planning 269